Choline Market

Choline Market Outlook (2024 to 2034)

The global choline market size is estimated at a value of US$ 1.95 billion in 2024 and is forecasted to climb to US$ 3.75 billion by the end of 2034. Worldwide demand for choline is set to rise at 6.7% CAGR over the next ten years (2024 to 2034).

Choline is a recently discovered water-soluble essential nutrient, which is classified as neither a vitamin nor a mineral. Rising awareness regarding healthy lifestyles and essential nutrient intake has been encouraging the demand for choline in recent years.

• Red meat, egg yolks, salmon, chicken breast, legumes, and soybeans are some popular choline-rich foods.

Growing scope of applications of choline in dietary supplements, animal feed, and infant nutritional premixes is a key factor favoring sales of choline over the next years. Rising awareness regarding the importance of choline in various functions of the body, including cell structure, cell messaging, DNA synthesis, and a healthy nervous system will remain the demand-driving determinant of choline.

• In April 2023, Nutricia announced the launch of a memory supplement designed to support memory function in the United States. Souvenaid uses a proprietary formula Fortasyn Connect™, which is a blend of nutrients such as DHA/EPA, uridine, vitamins, choline, etc. to strengthen synapses.

Increasing consumption of poultry meat on the coattails of a shift in consumer preference for meat across the globe is likely to influence the demand for choline in poultry feed, which in turn opens up new avenues of opportunities for choline companies in the long run. The continued focus of choline manufacturers on the research and development of superior quality and cost-effective choline with reduced toxic impacts may create moneymaking opportunities across the study period and beyond.

Surging use of choline chloride as a clay stabilizer in the oil & gas industry, growing animal farming activity, and increasing use of choline in pharmaceuticals are other prospects that could augment choline sales going forward. On the contrary, potential health risks associated with overconsumption of choline are predicted to impede choline sales through 2034 and beyond.

Report Attributes	Details
Choline Market Size (2024E)	US$ 1.95 Billion
Projected Market Value (2034F)	US$ 3.75 Billion
Global Market Growth Rate (2024 to 2034)	6.7% CAGR
Key Regional Markets (2024)	East Asia and South Asia & Oceania
Key Companies Profiled	BASF SE Hebei Dayang Animal Healthcare Foods Balchem Jubilant Life Sciences Limited Eastman Chemical Company Be-Long Corporation GHW International Impextraco NV ViaCholine JJ Choline Limited Hangzhou Donglou Bio-nutrient

What Opportunity Can Start-ups Cash in On in This Market?

“Surging Use of Choline in Prenatal Supplements and Infant Formula”

Choline deficiency could pose a risk of incomplete brain development in infants and this is why choline supplementation is gaining prominence among pregnant women. Incoming choline companies are also focusing on incorporating choline in the formulation of infant formula to support overall development in infants. New choline vendors should focus on creating choline supplements for women while exploring new choline sources to maximize their growth potential.

• Together with functional medicine doctors, nutritionists, and fertility specialists, among other medical professionals and health experts, a prenatal supplement start-up, WeNatal, launched two daily supplements - Him and Her. Selenium, vitamins A, C, D, and E, CoQ10, and NAC are all present in Him to support healthy sperm production, shape, and motility, as well as testosterone levels and immune system performance. Choline, vitamins A, B, C, and E, selenium, iron, and copper are all present in Her, helping improve egg quality and supplying sustenance from conception until nursing.

Start-ups can gain a detailed understanding of factors such as local supply, pricing trends, product standards, safety regulations, and new developments in this choline market research analysis by skilled analysts at Fact.MR, a market research and competitive intelligence provider.

Country-wise Insights

Asian countries are forecasted to emerge as the most opportune markets for choline suppliers over the coming years. Meanwhile, choline demand in developed countries such as Germany, the United States, France, and the United Kingdom is forecasted to come from the nutraceuticals and pharmaceuticals industries.

Where in Asia Should Choline Vendors Focus Their Efforts?

“India and China to Provide Attractive Moneymaking Opportunities”

Presence of a huge livestock population in India and China is projected to be the prime prospect driving demand for choline in the Asian region going forward. Choline-containing animal feed has been proven to improve animal health and this is predicted to boost sales of choline in the animal feed industry over the coming years.

China is one of the top countries in the world when it comes to meat consumption and this is also predicted to uplift choline demand in the country through 2034. Increasing focus on maximizing the output of animal products such as milk and meat in India will also bolster choline market growth in the South Asian region across the study period.

What’s Attracting Choline Suppliers to the United States?

“Rising Per Capita Meat Consumption in the Country”

Meat consumption in the United States has seen an upward trend in the past couple of decades and this is projected to continue over the coming years as well. Growing awareness regarding the benefits and importance of animal protein among the people of the United States is a major prospect that is estimated to uplift meat consumption in the country going forward.

To satisfy the rising meat demand, animal farming is predicted to increase in the United States and this could also favor demand for choline in the long run as choline is essential in promoting growth in animals. The rising use of choline in different animal feed formulations to maximize meat production is forecasted to create lucrative growth opportunities for choline vendors going forward.

Why is Choline Consumption Rising Substantially in Europe?

“Surging Consumption of Dietary Supplements and Nutraceuticals”

An increasing number of people in European countries are opting for vegan and plant-based diets, which has resulted in high demand for different types of nutraceuticals and dietary supplements in Europe. The growing use of choline as an essential ingredient in the formulation of nutraceuticals and supplements is slated to create bright growth prospects for choline vendors in the European region over the next ten years.

Declining meat consumption is slated to slow down demand for choline in animal feed products in European countries by the end of the study period. Choline derived from plant-based sources is forecasted to witness high demand in countries such as Germany, France, and the United Kingdom as the clean label trend gains traction in these countries.

Category-wise Insights

Choline suppliers are focusing on supplying their products to dietary supplements and nutraceutical manufacturers as awareness regarding the benefits of choline consumption increases among people around the world.

Where is Most Choline Used?

“Choline Use in Supplements to Hold Prominent Share”

With increased importance of preventive healthcare and rising numbers of self-directed consumers, the dietary supplement industry is growing consistently. With this, the manufacturing of vitamins, minerals, and herbal as well as nutritional supplements has intensified. Further, intense R&D in the field of choline and its impact on the treatment of neurodegenerative and other health disorders has fueled the clinical adoption of dietary supplements.

• Recently, the Boston University School of Medicine revealed that higher choline intake is associated with better cognitive performance and prevented brain deterioration in senior citizens.

These findings are extended to prevention and treatment studies of Alzheimer’s and dementia. In addition, choline supplements are prescribed to pregnant women for the prevention of neural tube defects in developing fetuses.

Esterified forms of choline such as phosphocholine, glycerophosphocholine, phosphatidylcholine, and choline chloride have been used as dietary supplements for the treatment and prevention of liver disease, high cholesterol, depression, and memory loss. Rising awareness regarding the benefits of choline dietary supplement consumption is likely to boost the sales of choline over the next ten years.

Competitive Landscape

Leading choline brands are focusing on launching new products to maximize their business scope and revenue generation potential. Choline companies are also projected to focus on providing choline to different industry verticals as its use increases in different industry verticals.

• In July 2023, Ripple Foods, a plant-based dairy product provider, announced the launch of Ripple Kids Unsweetened Original Milk with zero added sugars. The product has more calcium, choline, prebiotics, protein, and omega-3 fatty acids than a regular serving of traditional milk.
• In 2019, Chemi Nutra, a fully owned subsidiary of Chemi SpA based in Italy, announced the launch of a 100% natural choline source. CholineAid Alpha-Glyceryl Phosphoryl Choline (A-GPC) is completely water soluble, tasteless, and odorless, which allows it to be used in a multitude of applications.

Top choline manufacturers are also investing in mergers and acquisitions to bolster their market share and improve global sales potential in the long run.

• In 2020, Jubilant Biosys Limited merged with Jubilant Chemsys Limited to become Jubilant Biosys Limited, which is the subsidiary of Jubilant Life Sciences Ltd.

Key Segments of Choline Market Research

• By Product Type :

  • Choline Chloride
  • Choline Bitartrate
  • Choline Esters
    • Phosphocholine
    • Phosphatidylcholine
  • Others

• By Application :

  • Supplements
  • Animal Feed
  • Infant Formula
  • Others

• By Region :

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Middle East & Africa