Snowboard Equipment Market

Snowboard Equipment Market Outlook (2023 to 2033)

The global snowboard equipment market is valued at US$ 310 million in 2023 and is forecasted to expand at 3.9% CAGR over the next ten years to reach a size of US$ 455 million by 2033-end.

Snowboard equipment or ski equipment is used for winter sports and has been witnessing an upward trend in demand in recent years owing to the growing popularity of winter sports. A growing number of aspiring snow sports athletes is also anticipated to substantially boost the shipments of snowboarding gear such as snowboard bindings, snowboards, skiing bags, etc., over the coming years.

Integration of advanced technologies with winter sports equipment to improve their functionality and offer better safety. Heated snowboard boots and advanced tracker watches for navigation are expected to witness an increase in demand over the next ten years.

• In November 2022, Apple partnered with Slopes, a third-party application, to detect new workout modes such as snowboarding and skiing. The feature is available for Apple Watch Ultra users on a paid basis.

Increasing number of winter sports events around the world, the growing popularity of snow sports, the rising popularity of mental and physical health benefits associated with snow sports activity, increasing disposable income, and the launch of new skiing equipment products are other factors that could uplift sales of snowboards, skiing apparel, snowboard clothing, etc., over the coming years.

Contrastingly, changing climatic conditions and insufficient snow in many regions of the world are factors that could restrict the demand growth for snow gear going forward.

Sales of winter sports equipment in North America account for a significant share of the global industry landscape at present and are set to maintain a similar stance throughout the forecast period. High consumer spending on outdoor activities and the growing popularity of adrenaline-boosting sports among people are key factors estimated to boost snowboard equipment market development in the North American region over the coming years.

A comprehensive study of factors such as product standards, local supply, global demand, pricing trends, and other aspects influencing market growth has been discussed in this recently updated snowboard equipment market research report by Fact.MR, a market research and competitive intelligence provider.

Report Attributes	Details
Snowboard Equipment Market Size (2023)	US$ 310 Million
Projected Market Value (2033F)	US$ 455 Million
Global Market Growth Rate (2023 to 2033)	3.9% CAGR
Split Boards Segment Market Share (2033F)	~25%
Key Companies Profiled	Amer Sports Corporation Academy Snowboard Co. Inc. Emsco Group Inc. Zion Snow Boards Skis Rossignol SAS Newell Brands Inc. Head NV Gilson Boards LLC

Will Start-ups Be Able to Gain a Notable Market Share?

“New Companies Focusing on Launching Novel Products”

Incoming snowboard equipment manufacturers are focusing on launching new products to uplift their sales potential and increase their market share in the global competitive landscape. Companies are also focusing on acquisitions, mergers, and partnerships to expand their business scope around the world.

• In January 2022, Shaun White, an American snowboarder, announced the launch of his active lifestyle brand with the release of a limited collection of Whitespace Freestyle Shaun White Pro signature snowboards that were exclusively available from Backcountry, the brand’s exclusive retail partner.
• In September 2022, United Shapes, a snowboarding product company founded in 2014, was acquired by The Faction Collective, a Switzerland-based ski equipment provider. Faction then raised US$ 8.6 million, which it intended to utilize to revamp the United Shapes collection and establish a new production line in Europe.

More new developments by start-ups and their impact on supply chain management have been revealed in this latest Fact.MR market research analysis.

Country-wise Insights

What Makes Japan an Attractive Market for Snowboard Equipment Suppliers?

“Presence of Several Ski Resorts in Hokkaido & Kyushu”

Japan is a highly popular snowboarding and ski location among snowboarders around the world. The abundance of high-quality snow and ski resorts in regions of Kyushu, Tohoku, Hokkaido, and Yuzawa are prime factors that are projected to bolster sales of snowboard equipment in Japan across the forecast period.

Certain aspects of skiing and snowboarding activities such as transportation costs, equipment rental, accommodation, etc. are comparatively cheaper in Japan as compared to other countries.

Increasing per capita disposable income, growing participation of Japanese people in winter sports, and rising involvement in outdoor recreational activities are other factors that could boost demand for snow sports equipment in Japan over the next ten years.

All of the aforementioned factors could potentially drive the shipments of skis, snowboards, snowboard bindings, and other snowboarding products in the country through 2033.

Which European Countries are Target Markets for Snow Gear Vendors?

“Switzerland, Austria, France, and Italy to be Prime European Markets”

The presence of abundant snow and snowboarding and ski resorts in European countries such as France, Austria, Italy, and Switzerland is projected to primarily propel sales of snowboard equipment in Europe through 2033. France has some of the most popular and most visited ski resorts in the European region and the presence of the French Alps makes this destination a favorite for snowboarders across Europe and the world.

The popularity of winter sports is paramount in Austria as they are the national sports of the country and the mountains in the country pretty much guarantee the best mountain experience any snowboarder can experience. Austrian ski resorts provide a unique travel experience with their traditional alpine charm, which adds another reason to make this a must-visit spot for snow sports enthusiasts.

These factors contribute to the teeming demand for snowboarding products such as snowboard boots, skiing apparel, snowboard bindings, etc. in European countries going forward.

How Will Demand for Ski Equipment Fare in the United States?

“Rising Spending on Outdoor Recreational Activities Driving Sales of Snowboarding Gear”

Rising focus on mental and physical health among the people of the United States has resulted in growing participation in outdoor recreational activities, which is projected to boost demand for snowboard equipment and snowboard apparel in the country. The rising number of athletes participating and taking interest in winter sports is another key aspect that is slated to augment snowboarding product sales going forward.

• According to statistics by Snowsports Industries America (SIA), nearly 24.6 million people participated in winter sports in the United States in the 2020 to 2021 season.

Moreover, the presence of key snowboard equipment providers and rising interest in winter sports among the general population are also extrapolated to uplift snow sport equipment shipments in the United States over the next ten years.

Category-wise Insights

Sales of Which Type of Snowboard Equipment are Surging?

“Split Board Demand to Account for Commanding Market Share”

Based on product type, the snowboard equipment market is segmented into snowboard bindings, all-mountain boards, freeride boards, freestyle boards, men's snowboard boots, women's snowboard boots, kids’ snowboard boots, and split boards.

Sales of split boards account for a dominant market share at present and are forecasted to maintain a similar dominant stance throughout the forecast period. Split boards are stiffer than snowboards and provider better control and hold while ascending or descending from snowclad peaks. Split boards are sturdier than snowboards and are highly preferred by professional athletes to give them better control and master snow sports.

Increasing availability of split boards and a growing number of new launches of split boards are also expected to bolster their demand over the next ten years. By the end of 2033, sales of split boards are estimated to account for nearly 1/4 of the global market revenue share.

• In October 2022, Weston Snowboards, a leading manufacturer of snowboards since 2012, debuted its first women’s-specific REVEL snowboards and split boards that featured designs by Jessa Gilbert, an artist with an adventurous spirit that shines through her work.

Competitive Landscape

Leading snowboard equipment manufacturers are focusing on advancing their business potential through the launch of new services and solutions that help them bolster their revenue generation capacity as well.

• In December 2022, Burton, a Vermont-based snowboarding equipment provider, announced the launch of its new online rental program that gives riders an option to rent full snowboarding kits and ship them to the destination of their choice. The new program is backed by Arrive, a technology company that offers rent and resale channels to streamline the overall experience.

Top snowboard equipment suppliers are launching unique products to uplift their sales potential and using advanced materials to cater to evolving consumer trends around the world.

• In July 2022, WNDR Alpine, an outdoor brand launched by Checkerspot, a leading advanced material company, announced that it was releasing its first two snowboards. The BelleAire solid and the BelleTour split board featured AlgalTech materials.
• In October 2021, Quiksilver, a boardsports brand founded in 1969, announced the launch of its 'Surf the Mountain' collection. The collection includes signature snow pieces inspired and designed by big names such as Sammy Carlson, Bryan Fox, and Travis Rice.

Key Segments of Snowboard Equipment Industry Research

• By Product Type :

  • Snowboard Bindings
  • All-Mountain Boards
  • Freeride Boards
  • Freestyle Boards
  • Men's Snowboard Boots
  • Women's Snowboard Boots
  • Kids’ Snowboard Boots
  • Split Boards

• By Sales Channel :

  • Direct Sales
  • Franchised Stores
  • Specialty Stores
  • Online

• By Price Range :

  • Economy
  • Mid-range
  • Premium
  • Super-Premium

• By Region :

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA