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Global Automation Testing Market – Industry Trends and Forecast to 2030

  • ICT
  • Upcoming Report
  • May 2023
  • Global
  • 350 Pages
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Global Automation Testing Market – Industry Trends and Forecast to 2030

Market Size in USD Billion

CAGR - % Diagram

Diagram Forecast Period 2022–2030
Diagram Market Size (Base Year) USD 24.23 Billion
Diagram Market Size (Forecast Year) USD 85.44 Billion
Diagram CAGR %

Global Automation Testing Market, By Component (Testing Types, Services), Endpoint Interface (Mobile, Web, Desktop, Embedded Software),  Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), Vertical (Banking, Financial Services, Insurance, Automotive, Defense and Aerospace, Healthcare and Life Sciences, Retail, Telecom and IT, Manufacturing, Logistics and Transportation, Energy and Utilities, Media and Entertainment, Government and Public Sector, Others)  – Industry Trends and Forecast to 2030.

Automation Testing Market Analysis and Size

The automation testing market has grown significantly over the past few decades. For instance, in March 2021, Tricentis purchased Neotys, a performance analysis company. With the addition of NeoLoad to the Tricentis offering, customers can access an enterprise-grade performance analysis solution. Collaboration's primary goal is to make corporate software solutions more productive for more than 240,000 businesses in Europe, the Middle East, and Africa. As a result, market growth during the projection period is primarily driven by developments and acquisitions made by critical companies. The quick uptake of cutting-edge technologies is fueling the anticipated period of market growth. Businesses' increasing willingness to use advanced automation testing methods like DevOps and Agile methodologies drives the market's expansion.

Data Bridge Market Research analyses that the automation testing market, valued at USD 24.23 billion in 2022, will reach USD 85.44 billion by 2030, growing at a CAGR of 17.06% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Automation Testing Market Scope and Segmentation  

Report Metric

Details

Forecast Period

2023 to 2030

Base Year

2022

Historic Years

2021 (Customizable to 2015 - 2020)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Component (Testing Types, Services), Endpoint Interface (Mobile, Web, Desktop, Embedded Software),  Organization Size (Small and Medium-Sized Enterprises, Large Enterprises), Vertical (Banking, Financial Services, Insurance, Automotive, Defense and Aerospace, Healthcare and Life Sciences, Retail, Telecom and IT, Manufacturing, Logistics and Transportation, Energy and Utilities, Media and Entertainment, Government and Public Sector, Others)

Countries Covered

U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Market Players Covered

Verizon (U.S.), IBM (U.S.), Aemulus Corporation Sdn. Bhd. (Malaysia), Chroma ATE Inc. (Taiwan), AEROFLEX (U.S.), Astronics Corporation. (U.S.), ADVANTEST CORPORATION (Japan), Cohu, Inc (U.S.), Teradyne Inc. (U.S.), Star Infomatic Pvt. Ltd. (India), TESEC, Inc (Japan), ROOS INSTRUMENTS, INC. (U.S.), Marvin Test Solutions, Inc. (U.S.), Danaher (U.S.), Capgemini (France), Wipro (India), Accenture (Ireland), TATA Consultancy Services Limited (India), The Qt Company  (Finalnd), Worksoft, Inc. (U.S.)

Market Opportunities

  • Adoption of automation testing rises as a result
  • Modern technology produces profitable growth opportunities

Market Definition

Automation testing is characterized as a type of testing and a comparison between the actual result and the anticipated one. The process of automation testing can be carried out using a testing tool or script. Test automation automates repetitive tasks and other challenging manual testing tasks. The tools and strategies used in automation testing can increase or decrease the need for manual or human involvement in repetitive, unskilled, or redundant processes.

Automation Testing Market Dynamics

Drivers

  • Flexible and scalable delivery methods scale up the growth

Testing is crucial in the software development life cycle (SDLC) process. On-demand testing resources require dynamic distribution. The automation testing platform has shown to be an adequate time and data management tool. Thanks to essential automation testing capabilities, it can be scaled up or down per customer needs and demands. The automation testing platform flexibility is highly scalable and may be contracted or expanded as needed to accommodate client demand and demographic changes. It even enables the expansion and scalability of software services, driving market growth.

  • The use of online and mobile applications has increased.

Using a cell phone and the internet is a necessity for day-to-day life. The segment of the web business with the fastest growth is the software application market. The availability of smartphones facilitates the proliferation, the abundance of web-based applications, the decrease in data costs, and the rising purchasing power of consumers. Additionally, a mobile application's development stage and life cycle are quicker than others. As a result, automating mobile application testing helps reduce testing time while improving regression test cases, which surge the market growth.

Opportunities

  • The adoption of automation testing rises as a result.

The market for automation testing is being significantly boosted by an increase in the adoption of methodology of testing, as well as the agile development environment for quality assurance and testing, the consumption of mobile-based applications, the digitalization of developing economies, and the production of automobiles, among other essential factors. Additionally, during the aforementioned forecast period, rising R&D activities, technological advancements, modernization of production techniques, and increased consumption of mobile-based applications will all lead to new business opportunities for the automation testing market.

  • Modern technology produces profitable growth opportunities.

Each test cycle generates a large amount of data that can be used to locate and correct test failures. The data from each test run can be provided to the artificial intelligence algorithms. The benefits of using AI for analysis are expanding, which has raised the demand for technology. The development of test tools will incorporate more artificial intelligence, enabling runtime self-healing. Over the forecast period, self-healing automation analysis is expected to rank among the most popular trends in the field. As a result, new products are being introduced into the automation testing market. Furthermore, the automated analysis market has enormous potential to evaluate these sophisticated technical applications as cutting-edge technologies like the Internet of Things (IoT), artificial intelligence, and machine learning continue to advance.

Restraints/Challenges

  • High upfront investment costs constrain growth.

Automation requires a sizable initial investment in infrastructure, equipment, human capital, and other resources. In some circumstances, paying license fees on top of operating costs is necessary. Even open-source tools like Selenium must be considered an expense when establishing the grid and training the resources. The majority of agile environments value and depend on automated regression testing. Building a framework for test automation, libraries, and other components has ongoing costs related to hardware and software. The primary factors limiting market growth, among others, are high implementation costs and the prevalence of manual testing in the automation testing market. The automation testing market will face difficulties due to these factors.

  • Long time frames constrain growth.

The global automation testing market is currently challenged by the lengthy setup times and significant financial outlays required to establish the best test labs. The market's expansion is also hampered by the high demand for specialized testers with the necessary testing skills for test automation. Numerous bugs are discovered as the software is used. As a result, before beginning operations, the user must thoroughly debug the entire process. This process takes a long time. Furthermore, qualified personnel with the necessary training must operate the automation test software. As a result, the demand for such software with long term framing can be much lower in developing countries.

This automation testing market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the automation testing market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

  • In 2022, DragonSoft, a company based in China, and SmartBear recently announced a strategic partnership to make SmartBear software development tools available to businesses across China for better software quality and innovation with quicker releases.
  • In 2022, Keysight announced the launch of AI-driven and automated testing to enhance the user experience on 5G smartphones. Mobile service providers and app developers can more quickly assess how smartphone users interact with native apps in the real world thanks to automation and artificial intelligence (AI).
  • In 2021, Backtrace, a company well-known for providing error monitoring solutions, was acquired by Sauce Labs. Sauce Labs expanded its capabilities into production environments as a result of the acquisition, allowing clients to receive quality signals during all phases of the SDLC, including development, integration, and production.
  • In 2021, With QBS Software, Smart Bear started a strategic alliance. This partnership's primary goal was to deliver enterprise software solutions more effectively to over 240,000 organizations across the EMEA region.
  • In 2021, Performance testing firm Neotys was purchased by Tricentis. Customers will have access to enterprise-grade performance testing solutions by adding this Neoload to the Tricentis portfolio.

Global Automation Testing Market Scope

The automation testing market is segmented on the basis of component, endpoint interface, organization size, and vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

  • Testing Types
  • Static Testing
  • Dynamic Testing
  • Functional
  • Non Functional 
  • System testing
  • Unit testing
  • Integration testing
  • Smoke testing
  • Regression testing
  • Others
  • Performance
  • Application programming interface (API)
  • Security
  • Compatibility
  • Compliance
  • Usability
  • Services
  • Advisory and Consulting
  • Planning and Development
  • Support and Maintenance
  • Documentation and Training
  • Implementation
  • Managed Services
  • Others                         

Endpoint Interface

  • Mobile
  • Web
  • Desktop
  • Embedded Software

Organization Size

  • Small and Medium-Sized Enterprises
  • Large Enterprises

Vertical

  • Banking
  • Financial Services
  • Insurance
  • Automotive
  • Defense and Aerospace
  • Healthcare and Life Sciences
  • Retail
  • Telecom and IT
  • Manufacturing
  • Logistics and Transportation
  • Energy and Utilities
  • Media and Entertainment
  • Government and Public Sector
  • Others

Automation Testing Market Regional Analysis/Insights

The automation testing market is analysed and market size insights and trends are provided by country, component, endpoint interface, organization size, and vertical  as referenced above.

The countries covered in the Automation Testing Market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific dominates the automation testing market due to the adoption of agile development environment for quality assurance and testing and the consumption of mobile-based applications in this region.

North America and Europe are the expected regions in terms of growth in the automation testing market due to a rise in the adoption of agile development environments for quality assurance and testing, a rise in the consumption of mobile-based applications, an increase in the digitalization in developing economies and rise in the production of automobile vehicles in these regions.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Automation Testing Market Share Analysis

The automation testing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to Automation Testing Market.

Some of the major players operating in the automation testing market are:

  • Verizon (U.S.)
  • IBM (U.S.)
  • Aemulus Corporation Sdn. Bhd. (Malaysia)
  • Chroma ATE Inc. (Taiwan)
  • AEROFLEX (U.S.)
  • Astronics Corporation. (U.S.)
  • ADVANTEST CORPORATION (Japan)
  • Cohu, Inc (U.S.)
  • Teradyne Inc. (U.S.)
  • Star Infomatic Pvt. Ltd. (India)
  • TESEC, Inc.(Japan)
  • ROOS INSTRUMENTS, INC. (U.S.)
  • Marvin Test Solutions, Inc. (U.S.)
  • Danaher (U.S.)
  • Capgemini (France)
  • Wipro (India)
  • Accenture (Ireland)
  • TATA Consultancy Services Limited (India)
  • The Qt Company  (Finalnd)
  • Worksoft, Inc. (U.S.)


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Research Methodology:

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.

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FREQUENTLY ASK QUESTIONS

The automation testing market size will be worth USD 85.44 billion by 2030.
The growth rate of the automation testing market is 17.06% in the forecast by 2030.
Major companies in the automation testing market are Verizon (U.S.), IBM (U.S.), Aemulus Corporation Sdn. Bhd. (Malaysia), Chroma ATE Inc. (Taiwan), AEROFLEX (U.S.), Astronics Corporation. (U.S.), ADVANTEST CORPORATION (Japan), Cohu, Inc (U.S.), Teradyne Inc. (U.S.), etc.
Component, endpoint interface, organization size, and vertical are the factors on which the automation testing market research is based.
Major companies in the automation testing market are Verizon (U.S.), IBM (U.S.), Aemulus Corporation Sdn. Bhd. (Malaysia), Chroma ATE Inc. (Taiwan), AEROFLEX (U.S.), Astronics Corporation. (U.S.), ADVANTEST CORPORATION (Japan), Cohu, Inc (U.S.), Teradyne Inc. (U.S.), Star Infomatic Pvt. Ltd. (India), TESEC, Inc (Japan), ROOS INSTRUMENTS, INC. (U.S.), Marvin Test Solutions, Inc. (U.S.), Danaher (U.S.), Capgemini (France), Wipro (India), Accenture (Ireland), TATA Consultancy Services Limited (India), The Qt Company (Finalnd), Worksoft, Inc. (U.S.).
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