Retailer Loyalty Schemes
Retailer Loyalty Schemes
Summary
"Retailer Loyalty Schemes", report provides an overview of different types of loyalty programs, their need in retail industry, benefits and examples of loyalty programs.
Scope
- Loyalty programs are marketing strategies that, when effective, drive customer loyalty and encourage frequent purchases through providing enticing incentives and reasons to purchase.
- These programs are designed to reduce shopping around and make a retailer top-of-mind - motivating return visits and limiting customer acquisition opportunities for competitors.
- As part of these programs, customers are generally rewarded with special offers, discounts, points, rebates, exclusive services or free gifts.
Reasons to buy
- The effectiveness of loyalty programs is vital as sales growth opportunities, especially in mature retail markets, become more challenging
- Retailers must ensure their loyalty schemes are built into their apps
- Carrefour’s “MyCLUB” aims to leverage the fast-growing retail market in Middle East
- Boots Advantage card gets the basics right
- Madewell’s Insider loyalty program aims at gaining and retaining customer loyalty
- Best Buy’s loyalty program lacks a competitive edge versus Amazon
- The North Face loyalty scheme is designed to appeal to its customers’ passions
- Sephora is building on its “Beauty Insider” loyalty program to drive business
- Starbucks doubled its loyalty program members during 2017-2018.
Companies Mentioned in the Report
Boots
Carrefour
Madewell
DSW
Best Buy’s
North Face
Sephora
Starbucks
Amazon
Barnes & Noble
ASOS
Flipkart
Nike
Loyalty programs - Overview
Types of loyalty programs
Benefits of loyalty programs
Recommendations
Examples - Reward points
Examples - Multi-level reward points
Examples - Paid subscriptions
Examples - Partnerships
Appendix
Research Methodology
The research study released with title "Retailer Loyalty Schemes" involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Key Executives Interviewed
Research Programs/Design
| Historical Data (2017-2022E) |
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| Market Factor Analysis |
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| Market Forecast (2023F-2028F) |
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Market Size Estimation
Top-down and bottom-up approaches are used to validate and estimate the global/regional market size by manufacturers, regional splits, product segments and application.
To establish Research coverage of the study with most relevant & functional players HTF MI follows industry standards such as NAICS/SIC/ICB/TRCB, furthermore the sorted list of companies is validated using Product Mapping and business activities and shortlisted by industry perspective.
HTF MI select experienced analyst and associate that are specialized in the domain for conducting research. They prepare a list of companies by region that helps to understand players penetration rate in the market. This companies are further analyses in what segment or application they serve in our market. The list of product and applications are evaluated for each companies dealing in the Retailer Loyalty Schemes. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand company’s positioning regarding market value, volume and their market share for regional as well as global. Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Online) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc from Retailer Loyalty Schemes who then work towards appointment generation.
Primary Data Collection
The primary research is performed by taking the interviews of executives of various companies dealing in the Retailer Loyalty Schemes as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and relevant list of appointee or target primary respondents; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & In Mail, Community Forums, Open Survey, SurveyMonkey etc.
Secondary Sources
The secondary resources considered in the Retailer Loyalty Schemes study includes company annual reports, press releases, published articles of organizations and associations, and the survey taken through different mediums such as online website and forums, survey monkey, LinkedIn, etc. In addition, the valuable strategic information obtained from industry association, paid database, and investor presentations are also good tool for information to make appropriate iterative validation are used to modify market models and cross-verify primary research and insights.
Market Breakdown and Data Triangulation
To make market engineering data complete; extensive primary research is conducted to gather information and validate the critical numbers derived to be used for calculations of market statistics; market size estimations; forecasting; breakdown; and data triangulation. Both top-down and bottom-up approaches were applied, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Furthermore qualitative and further quantitative analysis is also done for all the numbers arrived at in the market estimation process to list relevant information in the final deliverable report "Retailer Loyalty Schemes" .
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Key Information from Primary Sources
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| Format | Properties | |
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| 1-User Access | The report is sent in PDF format. The report will be emailed to you. | This is a single user access license, allowing one specific user to access the report. |
| Site User | The study would be provided in PDF format. The report will be emailed to you. | This is a site license, allowing 1-10 employees within your organisation to access the report. |
| Enterprise User | The format of deliverable would be PDF and Excel. | This is an enterprise or corporate license, allowing all employees within your organisation irrespective of geographic location to access the report. |
