The UK Underwear Market 2018 - 2023
The UK Underwear Market 2018 - 2023
Summary
"The UK Underwear Market 2018 - 2023", report offers comprehensive insight and analysis of the underwear market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on men's and women's underwear, nightwear and hosiery. Consumer data is based on our 2018 UK clothing survey, using a panel of 5,000 nationally representative consumers.
The UK underwear market is forecast to reach £5.8bn in 2018, equating to 16% of the 16+ clothing market. While the sector has been protected to a degree given how essential the category is, the market has been driven predominantly by inflation since 2017, with volumes in decline. Volumes are however forecast to recover out to 2023, as growing consumer appetite for regular newness and more fashionable underwear, especially in lingerie, will drive spending.
Scope
- 58.1% of UK clothing shoppers have bought underwear in the past year; and women’s underwear is the most shopped category, aided by wider choice and greater trend-led ranges.
- The online underwear market is forecast to grow by over 40% over the next five years, equating to an additional £530m in spend.
- Despite losing 1.5 percentage points off its market share between 2013 and 2018, M&S remains market leader.
Reasons to buy
- Using our five year forecasts to 2023, learn which subcategories in the underwear market will be the fastest performing to ensure more focus and investment in these winning product areas.
- Understand how drivers of underwear purchases, such as price, comfort and fit, change in importance among different demographics in order to maximise sales potential.
- Use our in-depth analysis of the challenges faced by market leader M&S in order to understand how to steal its shoppers and market share.
- Discover which segments of the market are forecast to prosper out to 2023 (value, midmarket or premium), and understand which retailers are best placed to take advantage.
- Utilise our online forecasts to 2023 to consider how to exploit your online potential and decide which age groups to target via the channel.
Companies Mentioned in the Report
Amazon
Ann Summers
Asda
ASOS
Bluebella
Bonmarché
Boux Avenue
Bravissimo
Calvin Klein
Curvy Kate
Debenhams
Dora Larsen
Dorothy Perkins
Elomi
Figleaves
H&M
Happysocks
House of Fraser
John Lewis
Marks & Spencer
Matalan
Missguided
New Look
Next
Oasis
Peacocks
Primark
Sainsbury's
Simply Be
Sports Direct
Tesco
The London Sock Company
TK Maxx
Topman
Topshop
Triumph
Urban Outfitters
Very.co.uk
Victoria's Secret
Wallis
Warehouse
Wolf & Whistle
Zara
Zara Home
THE HOT ISSUES
Market drivers and inhibitors in underwear
Main issues in underwear:
Greater fashion influence provides growth opportunity for underwear retailers
Comfort and fit of primary importance
Overcoming online challenges vital as shoppers embrace the channel
Shoppers demand more choice in plus size underwear
Pressure on the midmarket as value and premium retailers set to make gains
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
The sector in context
Overall sector size
Overall sector growth
Category growth in underwear
Category dynamics: women's underwear
Category growth in women's underwear
Category dynamics: men's underwear
Category growth in men's underwear
Spend per head
Spend per head - women's underwear
Spend per head - men's underwear
Online dynamics
WHERE PEOPLE BUY
Headlines
Channels of distribution
Channel preference
Location preference
Market shares
Shopped retailers
Retailer profiles
Ann Summers
ASOS
Bravissimo
Boux Avenue
Marks & Spencer
Primark
Competitor dynamics
HOW & WHY PEOPLE SHOP
Headlines
Who shops and where they are located
Which categories they buy
Which items they buy
Channels used by consumers
Reasons for online purchases
Frequency of shopping
What drives underwear purchases
Views on underwear purchasing
Gifting in underwear
METHODOLOGY
What is included
Market sizingList of Tables
Underwear spend by subcategory, 2018e and 2023e
Underwear channel split: 2018e, 2023e
Channel preference by demographic (clothing specialists, supermarkets, department stores, general merchandisers, underwear specialists, independents), 2018
Location preference by demographic (in-town shopping centre, smaller local high street, online, major city high street, out-of-town shopping centre, out-of-town retail park, outlet village), 2018
Market share prospects out to 2019 for the top 10 players
Five year market shares for Top 10 players, 2013-2018e
Top 10 most purchased from underwear retailers by gender, 2018
Top 5 most purchased from underwear retailers by age by gender, 2018
Retailer competitor overlap for Top 10 players, 2018
Purchase penetration at subcategory level (women's underwear, women's nightwear, women's hosiery, men's daywear, men's nightwear) by demographic, 2018
Profile of underwear subcategory shopper by demographic, 2018
Channel usage by demographic (instore, online, mail order), 2018
What drives underwear purchases, by demographic, 2018List of Figures
What drives underwear purchases, by gender, 2018
Online shopping preference and preference for measuring services, by age, 2018
Percentage of plus size shoppers, by gender, who would spend more on underwear if there was more choice, 2018
Value, midmarket, premium split of UK underwear market, 2013, 2018e, 2023e
Underwear share of total adult (16+) clothing market, 2013, 2018e, 2023e
Underwear share of womenswear, 2013, 2018e, 2023e
Underwear share of menswear, 2013, 2018e, 2023e
Overall underwear: size of the market, 2013-2023e
Overall underwear: inflation & volume, 2013-2023e
Underwear sub-categories size & growth (underwear & nightwear), 2013, 2018e, 2023e
Women's underwear: size & growth rates, 2013-2023e
Women's underwear sub-categories size & growth (lingerie, hosiery, nightwear), 2013, 2018e, 2023e
Men's underwear: size & growth rates, 2013-2023e
Men's underwear sub-categories size & growth (daywear, nightwear), 2013, 2018e, 2023e
Underwear spend per head, 2018e-23e, and per age group, 2018
Women's underwear spend per head, 2018e-23e, and per age group, 2018
Men's underwear spend per head, 2018e-23e, and per age group, 2018
Underwear online market size & growth, 2013, 2018e, 2023e
Market shares of top 10 underwear retailers, 2017, 2018e
Market shares of top 10 women's underwear retailers, 2017, 2018e
Market shares of top 10 men's underwear retailers, 2017, 2018e
Top 20 most purchased from underwear retailers
Ann Summers: shopper dynamics, and where else they shop, 2018
Ann Summers: underwear market share, 2013-2018e
ASOS: shopper dynamics, and where else they shop, 2018
ASOS: underwear market share, 2013-2018e
Bravissimo: shopper dynamics, and where else they shop, 2018
Bravissimo: underwear market share, 2013-2018e
Boux Avenue: shopper dynamics, and where else they shop, 2018
Boux Avenue: underwear market share, 2013-2018e
Marks & Spencer: shopper dynamics, and where else they shop, 2018
Marks & Spencer: underwear market share, 2013-2018e
Primark: shopper dynamics, and where else they shop, 2018
Primark: underwear market share, 2013-2018e
Shopper penetration by demographic, 2018
Profile of underwear shoppers, by demographic and region, 2018
Purchase penetration at item level, by gender, 2018
Reasons for online channel usage, 2018
Frequency of underwear purchases by demographic, 2018
What drives underwear purchases, 2018
Proportion of underwear purchases: impulse vs necessity, by subcategory, 2018
Frequency of bra fitting service usage, 2018
Female clothing shoppers' cup size, 2018
Views on underwear purchases, 2018
Proportion of underwear shoppers who shopped for gifting reasons, by demographic, 2018
Most purchased gift item for underwear shoppers, 2018
Research Methodology
The research study released with title "The UK Underwear Market 2018 - 2023" involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Key Executives Interviewed
Research Programs/Design
| Historical Data (2017-2022E) |
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Market Size Estimation
Top-down and bottom-up approaches are used to validate and estimate the global/regional market size by manufacturers, regional splits, product segments and application.
To establish Research coverage of the study with most relevant & functional players HTF MI follows industry standards such as NAICS/SIC/ICB/TRCB, furthermore the sorted list of companies is validated using Product Mapping and business activities and shortlisted by industry perspective.
HTF MI select experienced analyst and associate that are specialized in the domain for conducting research. They prepare a list of companies by region that helps to understand players penetration rate in the market. This companies are further analyses in what segment or application they serve in our market. The list of product and applications are evaluated for each companies dealing in the The UK Underwear Market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand company’s positioning regarding market value, volume and their market share for regional as well as global. Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Online) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc from The UK Underwear Market who then work towards appointment generation.
Primary Data Collection
The primary research is performed by taking the interviews of executives of various companies dealing in the The UK Underwear Market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and relevant list of appointee or target primary respondents; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & In Mail, Community Forums, Open Survey, SurveyMonkey etc.
Secondary Sources
The secondary resources considered in the The UK Underwear Market study includes company annual reports, press releases, published articles of organizations and associations, and the survey taken through different mediums such as online website and forums, survey monkey, LinkedIn, etc. In addition, the valuable strategic information obtained from industry association, paid database, and investor presentations are also good tool for information to make appropriate iterative validation are used to modify market models and cross-verify primary research and insights.
Market Breakdown and Data Triangulation
To make market engineering data complete; extensive primary research is conducted to gather information and validate the critical numbers derived to be used for calculations of market statistics; market size estimations; forecasting; breakdown; and data triangulation. Both top-down and bottom-up approaches were applied, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Furthermore qualitative and further quantitative analysis is also done for all the numbers arrived at in the market estimation process to list relevant information in the final deliverable report "The UK Underwear Market 2018 - 2023" .
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Key Information from Primary Sources
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| Format | Properties | |
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| 1-User Access | The report is sent in PDF format. The report will be emailed to you. | This is a single user access license, allowing one specific user to access the report. |
| Site User | The study would be provided in PDF format. The report will be emailed to you. | This is a site license, allowing 1-10 employees within your organisation to access the report. |
| Enterprise User | The format of deliverable would be PDF and Excel. | This is an enterprise or corporate license, allowing all employees within your organisation irrespective of geographic location to access the report. |
