SVoD Market Trends and Opportunities in Europe
SVoD Market Trends and Opportunities in Europe
Summary
"SVoD Market Trends and Opportunities in Europe", is a new Telecom Insider Report by GlobalData that offers a detailed analysis of the SVoD video market in Europe. The report analyzes growth opportunities in the SVoD market, looking at the current state of play and examining the main growth drivers.
Although over the last several years, the demand for SVoD services in Europe has been increasing rapidly, it has not had yet an important impact on the traditional pay-TV market. However, as a way of lessening the impact of the SVoD industry, pay-TV service providers in Europe have been integrating OTT video platforms to their traditional pay-TV offerings, weather by developing their own SVoD propositions or by establishing partnerships with independent SVoD platforms. The increasing coverage and adoption of high-speed fixed and mobile broadband in Europe will enable better delivery of video streaming services, helping to drive OTT video services adoption across the region.
Scope
- The report analyzes growth opportunities in the SVoD market, looking at the current state of play and examining the main growth drivers.
- Europe in a global context: General analysis of the demographics, Internet users, broadband lines, mobile broadband accounts, and the pay-TV market in Europe in comparison to other global regions.
- The video market in Europe: Region’s pay-TV video market and SVoD video market trends.
- Country profiles: State of the SVoD market, current trends and market dynamics of the leading OTT service providers in the countries.
- Key findings and recommendations: Key findings and a set of recommendations for telecom operators, OTT players, and regulators.
Reasons to buy
- Offers a comprehensive and detailed understanding of over-the-top video (OTT) SVoD video market in the European market.
- The report investigates OTT video market and pay-TV trends, market overview, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers in the region.
- The report discusses the state of the SVoD market, current trends and market dynamics of the leading OTT service providers in two countries. Key findings and recommendations are presented for the Europe markets.
- Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.
Companies Mentioned in the Report:
Amazon Prime Video
Amedia TV
Amediateka
BT
Deutsche Telekom
ivi.Ru
Megogo
Netflix
Now TV
Okko
Orange
Sky
Telefonica
TIM
Virgin Media
Yandex
Table of contents 3
Executive summary 4
Section 1: Europe in a global context 5
Europe demographics at a glance 6
Internet users and penetrations 7
Pay-TV households penetration evolution 8
Section 2: Video market in Europe 9
Pay-TV accounts and CAGRs 10
Pay-TV household penetration 11
SVoD accounts and penetration in Europe 12
Section 3: Country profiles 13
UK 14
Russia 15
Section 4: Key findings 16
Appendix 18
Acronyms and definitions 19
Companies mentioned 20
Related research 21
Research Methodology
The research study released with title "SVoD Market Trends and Opportunities in Europe" involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Key Executives Interviewed
Research Programs/Design
| Historical Data (2017-2022E) |
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| Market Factor Analysis |
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| Market Forecast (2023F-2028F) |
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Market Size Estimation
Top-down and bottom-up approaches are used to validate and estimate the global/regional market size by manufacturers, regional splits, product segments and application.
To establish Research coverage of the study with most relevant & functional players HTF MI follows industry standards such as NAICS/SIC/ICB/TRCB, furthermore the sorted list of companies is validated using Product Mapping and business activities and shortlisted by industry perspective.
HTF MI select experienced analyst and associate that are specialized in the domain for conducting research. They prepare a list of companies by region that helps to understand players penetration rate in the market. This companies are further analyses in what segment or application they serve in our market. The list of product and applications are evaluated for each companies dealing in the SVoD Market Trends and Opportunities in Europe. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand company’s positioning regarding market value, volume and their market share for regional as well as global. Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Online) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc from SVoD Market Trends and Opportunities in Europe who then work towards appointment generation.
Primary Data Collection
The primary research is performed by taking the interviews of executives of various companies dealing in the SVoD Market Trends and Opportunities in Europe as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and relevant list of appointee or target primary respondents; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & In Mail, Community Forums, Open Survey, SurveyMonkey etc.
Secondary Sources
The secondary resources considered in the SVoD Market Trends and Opportunities in Europe study includes company annual reports, press releases, published articles of organizations and associations, and the survey taken through different mediums such as online website and forums, survey monkey, LinkedIn, etc. In addition, the valuable strategic information obtained from industry association, paid database, and investor presentations are also good tool for information to make appropriate iterative validation are used to modify market models and cross-verify primary research and insights.
Market Breakdown and Data Triangulation
To make market engineering data complete; extensive primary research is conducted to gather information and validate the critical numbers derived to be used for calculations of market statistics; market size estimations; forecasting; breakdown; and data triangulation. Both top-down and bottom-up approaches were applied, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Furthermore qualitative and further quantitative analysis is also done for all the numbers arrived at in the market estimation process to list relevant information in the final deliverable report "SVoD Market Trends and Opportunities in Europe" .
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Key Information from Primary Sources
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| Format | Properties | |
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| 1-User Access | The report is sent in PDF format. The report will be emailed to you. | This is a single user access license, allowing one specific user to access the report. |
| Site User | The study would be provided in PDF format. The report will be emailed to you. | This is a site license, allowing 1-10 employees within your organisation to access the report. |
| Enterprise User | The format of deliverable would be PDF and Excel. | This is an enterprise or corporate license, allowing all employees within your organisation irrespective of geographic location to access the report. |
