Report Details

Global Mobile Messaging Services Market Growth and Forecast 2023-2030

Global Mobile Messaging Services Market Growth and Forecast 2023-2030

Report Format PDF & Excel
Pages 91
Publish Date Jul, 2019

Instant messaging is a type of online chat which offers real-time text transmission via internet. Since the appearance of smartphone and the subsequent explosion of mobile apps, low-cost or free chat and social messaging apps have proven themselves as a cheap alternative to operator-based text messaging via SMS. Many messenger apps offer features such as group chats, the exchange of graphics, video and even audio messages as well as stickers or emoticons. 

In 2018, the global Mobile Messaging Services market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.


This report focuses on the global Mobile Messaging Services status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Mobile Messaging Services development in United States, Europe and China.


The key players covered in this study

Tencent

Ailbaba

Apple

Blackberry

Facebook

Kiki Interactive

Line

WhatsApp

Hike


Market segment by Type, the product can be split into

Hardware

Software


Market segment by Application, split into

OEMs

Aftermarket


Market segment by Regions/Countries, this report covers

United States

Europe

China

Japan

Southeast Asia

India

Central & South America


The study objectives of this report are:

To analyze global Mobile Messaging Services status, future forecast, growth opportunity, key market and key players.

To present the Mobile Messaging Services development in United States, Europe and China.

To strategically profile the key players and comprehensively analyze their development plan and strategies.

To define, describe and forecast the market by product type, market and key regions.


In this study, the years considered to estimate the market size of Mobile Messaging Services are as follows:

History Year: 2014-2018

Base Year: 2018

Estimated Year: 2019

Forecast Year 2019 to 2025

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

1 Report Overview

1.1 Study Scope

1.2 Key Market Segments

1.3 Players Covered

1.4 Market Analysis by Type

1.4.1 Global Mobile Messaging Services Market Size Growth Rate by Type (2014-2025)

1.4.2 Hardware

1.4.3 Software

1.5 Market by Application

1.5.1 Global Mobile Messaging Services Market Share by Application (2014-2025)

1.5.2 OEMs

1.5.3 Aftermarket

1.6 Study Objectives

1.7 Years Considered

2 Global Growth Trends

2.1 Mobile Messaging Services Market Size

2.2 Mobile Messaging Services Growth Trends by Regions

2.2.1 Mobile Messaging Services Market Size by Regions (2014-2025)

2.2.2 Mobile Messaging Services Market Share by Regions (2014-2019)

2.3 Industry Trends

2.3.1 Market Top Trends

2.3.2 Market Drivers

2.3.3 Market Opportunities

3 Market Share by Key Players

3.1 Mobile Messaging Services Market Size by Manufacturers

3.1.1 Global Mobile Messaging Services Revenue by Manufacturers (2014-2019)

3.1.2 Global Mobile Messaging Services Revenue Market Share by Manufacturers (2014-2019)

3.1.3 Global Mobile Messaging Services Market Concentration Ratio (CR5 and HHI)

3.2 Mobile Messaging Services Key Players Head office and Area Served

3.3 Key Players Mobile Messaging Services Product/Solution/Service

3.4 Date of Enter into Mobile Messaging Services Market

3.5 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type and Application

4.1 Global Mobile Messaging Services Market Size by Type (2014-2019)

4.2 Global Mobile Messaging Services Market Size by Application (2014-2019)

5 United States

5.1 United States Mobile Messaging Services Market Size (2014-2019)

5.2 Mobile Messaging Services Key Players in United States

5.3 United States Mobile Messaging Services Market Size by Type

5.4 United States Mobile Messaging Services Market Size by Application

6 Europe

6.1 Europe Mobile Messaging Services Market Size (2014-2019)

6.2 Mobile Messaging Services Key Players in Europe

6.3 Europe Mobile Messaging Services Market Size by Type

6.4 Europe Mobile Messaging Services Market Size by Application

7 China

7.1 China Mobile Messaging Services Market Size (2014-2019)

7.2 Mobile Messaging Services Key Players in China

7.3 China Mobile Messaging Services Market Size by Type

7.4 China Mobile Messaging Services Market Size by Application

8 Japan

8.1 Japan Mobile Messaging Services Market Size (2014-2019)

8.2 Mobile Messaging Services Key Players in Japan

8.3 Japan Mobile Messaging Services Market Size by Type

8.4 Japan Mobile Messaging Services Market Size by Application

9 Southeast Asia

9.1 Southeast Asia Mobile Messaging Services Market Size (2014-2019)

9.2 Mobile Messaging Services Key Players in Southeast Asia

9.3 Southeast Asia Mobile Messaging Services Market Size by Type

9.4 Southeast Asia Mobile Messaging Services Market Size by Application

10 India

10.1 India Mobile Messaging Services Market Size (2014-2019)

10.2 Mobile Messaging Services Key Players in India

10.3 India Mobile Messaging Services Market Size by Type

10.4 India Mobile Messaging Services Market Size by Application

11 Central & South America

11.1 Central & South America Mobile Messaging Services Market Size (2014-2019)

11.2 Mobile Messaging Services Key Players in Central & South America

11.3 Central & South America Mobile Messaging Services Market Size by Type

11.4 Central & South America Mobile Messaging Services Market Size by Application

12 International Players Profiles

12.1 Tencent

12.1.1 Tencent Company Details

12.1.2 Company Description and Business Overview

12.1.3 Mobile Messaging Services Introduction

12.1.4 Tencent Revenue in Mobile Messaging Services Business (2014-2019)

12.1.5 Tencent Recent Development

12.2 Ailbaba

12.2.1 Ailbaba Company Details

12.2.2 Company Description and Business Overview

12.2.3 Mobile Messaging Services Introduction

12.2.4 Ailbaba Revenue in Mobile Messaging Services Business (2014-2019)

12.2.5 Ailbaba Recent Development

12.3 Apple

12.3.1 Apple Company Details

12.3.2 Company Description and Business Overview

12.3.3 Mobile Messaging Services Introduction

12.3.4 Apple Revenue in Mobile Messaging Services Business (2014-2019)

12.3.5 Apple Recent Development

12.4 Blackberry

12.4.1 Blackberry Company Details

12.4.2 Company Description and Business Overview

12.4.3 Mobile Messaging Services Introduction

12.4.4 Blackberry Revenue in Mobile Messaging Services Business (2014-2019)

12.4.5 Blackberry Recent Development

12.5 Facebook

12.5.1 Facebook Company Details

12.5.2 Company Description and Business Overview

12.5.3 Mobile Messaging Services Introduction

12.5.4 Facebook Revenue in Mobile Messaging Services Business (2014-2019)

12.5.5 Facebook Recent Development

12.6 Kiki Interactive

12.6.1 Kiki Interactive Company Details

12.6.2 Company Description and Business Overview

12.6.3 Mobile Messaging Services Introduction

12.6.4 Kiki Interactive Revenue in Mobile Messaging Services Business (2014-2019)

12.6.5 Kiki Interactive Recent Development

12.7 Line

12.7.1 Line Company Details

12.7.2 Company Description and Business Overview

12.7.3 Mobile Messaging Services Introduction

12.7.4 Line Revenue in Mobile Messaging Services Business (2014-2019)

12.7.5 Line Recent Development

12.8 WhatsApp

12.8.1 WhatsApp Company Details

12.8.2 Company Description and Business Overview

12.8.3 Mobile Messaging Services Introduction

12.8.4 WhatsApp Revenue in Mobile Messaging Services Business (2014-2019)

12.8.5 WhatsApp Recent Development

12.9 Hike

12.9.1 Hike Company Details

12.9.2 Company Description and Business Overview

12.9.3 Mobile Messaging Services Introduction

12.9.4 Hike Revenue in Mobile Messaging Services Business (2014-2019)

12.9.5 Hike Recent Development

13 Market Forecast 2019-2025

13.1 Market Size Forecast by Regions

13.2 United States

13.3 Europe

13.4 China

13.5 Japan

13.6 Southeast Asia

13.7 India

13.8 Central & South America

13.9 Market Size Forecast by Product (2019-2025)

13.10 Market Size Forecast by Application (2019-2025)

14 Analyst's Viewpoints/Conclusions

15 Appendix

15.1 Research Methodology

15.1.1 Methodology/Research Approach

15.1.1.1 Research Programs/Design

15.1.1.2 Market Size Estimation

12.1.1.3 Market Breakdown and Data Triangulation

15.1.2 Data Source

15.1.2.1 Secondary Sources

15.1.2.2 Primary Sources

15.2 Disclaimer

15.3 Author Details

List of Tables and Figures

Table Mobile Messaging Services Key Market Segments

Table Key Players Mobile Messaging Services Covered

Table Global Mobile Messaging Services Market Size Growth Rate by Type 2014-2025 (Million US$)

Figure Global Mobile Messaging Services Market Size Market Share by Type 2014-2025

Figure Hardware Figures

Table Key Players of Hardware

Figure Software Figures

Table Key Players of Software

Table Global Mobile Messaging Services Market Size Growth by Application 2014-2025 (Million US$)

Figure OEMs Case Studies

Figure Aftermarket Case Studies

Figure Mobile Messaging Services Report Years Considered

Table Global Mobile Messaging Services Market Size 2014-2025 (Million US$)

Figure Global Mobile Messaging Services Market Size and Growth Rate 2014-2025 (Million US$)

Table Global Mobile Messaging Services Market Size by Regions 2014-2025 (Million US$)

Table Global Mobile Messaging Services Market Size by Regions 2014-2019 (Million US$)

Table Global Mobile Messaging Services Market Share by Regions 2014-2019

Figure Global Mobile Messaging Services Market Share by Regions 2014-2019

Figure Global Mobile Messaging Services Market Share by Regions 2019

Table Market Top Trends

Table Global Mobile Messaging Services Revenue by Manufacturers (2014-2019) (Million US$)

Table Global Mobile Messaging Services Market Share by Manufacturers (2014-2019)

Figure Global Mobile Messaging Services Market Share by Manufacturers in 2018

Table Global Mobile Messaging Services Manufacturers Market Concentration Ratio (CR5 and HHI)

Table Key Players Head office and Area Served

Table Key Players Mobile Messaging Services Product/Solution/Service

Table Date of Enter into Mobile Messaging Services Market

Table Mergers & Acquisitions, Expansion Plans

Table Global Mobile Messaging Services Market Size by Type (2014-2019) (Million US$)

Table Global Mobile Messaging Services Market Size Share by Type (2014-2019)

Figure Global Mobile Messaging Services Market Size Market Share by Type (2014-2019)

Table Global Mobile Messaging Services Market Size by Application (2014-2019) (Million US$)

Table Global Mobile Messaging Services Market Size Share by Application (2014-2019)

Figure Global Mobile Messaging Services Market Size Market Share by Application (2014-2019)

Figure Global Mobile Messaging Services Revenue Market Share by Application in 2018

Figure United States Mobile Messaging Services Market Size 2014-2019 (Million US$)

Table United States Key Players Mobile Messaging Services Revenue (2018-2019) (Million US$)

Table United States Key Players Mobile Messaging Services Market Share (2018-2019)

Table United States Mobile Messaging Services Market Size by Type (2014-2019) (Million US$)

Table United States Mobile Messaging Services Market Share by Type (2014-2019)

Table United States Mobile Messaging Services Market Size by Application (2014-2019) (Million US$)

Table United States Mobile Messaging Services Market Share by Application (2014-2019)

Figure Europe Mobile Messaging Services Market Size 2014-2019 (Million US$)

Table Europe Key Players Mobile Messaging Services Revenue (2018-2019) (Million US$)

Table Europe Key Players Mobile Messaging Services Market Share (2018-2019)

Table Europe Mobile Messaging Services Market Size by Type (2014-2019) (Million US$)

Table Europe Mobile Messaging Services Market Share by Type (2014-2019)

Table Europe Mobile Messaging Services Market Size by Application (2014-2019) (Million US$)

Table Europe Mobile Messaging Services Market Share by Application (2014-2019)

Figure China Mobile Messaging Services Market Size 2014-2019 (Million US$)

Table China Key Players Mobile Messaging Services Revenue (2018-2019) (Million US$)

Table China Key Players Mobile Messaging Services Market Share (2018-2019)

Table China Mobile Messaging Services Market Size by Type (2014-20189) (Million US$)

Table China Mobile Messaging Services Market Share by Type (2014-2019)

Table China Mobile Messaging Services Market Size by Application (2014-2019) (Million US$)

Table China Mobile Messaging Services Market Share by Application (2014-2019)

Figure Japan Mobile Messaging Services Market Size 2014-2019 (Million US$)

Table Japan Key Players Mobile Messaging Services Revenue (2018-2019) (Million US$)

Table Japan Key Players Mobile Messaging Services Market Share (2018-2019)

Table Japan Mobile Messaging Services Market Size by Type (2014-2019) (Million US$)

Table Japan Mobile Messaging Services Market Share by Type (2014-2019)

Table Japan Mobile Messaging Services Market Size by Application (2014-2019) (Million US$)

Table Japan Mobile Messaging Services Market Share by Application (2014-2019)

Figure Southeast Asia Mobile Messaging Services Market Size 2014-2019 (Million US$)

Table Southeast Asia Key Players Mobile Messaging Services Revenue (2018-2019) (Million US$)

Table Southeast Asia Key Players Mobile Messaging Services Market Share (2018-2019)

Table Southeast Asia Mobile Messaging Services Market Size by Type (2014-2019) (Million US$)

Table Southeast Asia Mobile Messaging Services Market Share by Type (2014-2019)

Table Southeast Asia Mobile Messaging Services Market Size by Application (2014-2019) (Million US$)

Table Southeast Asia Mobile Messaging Services Market Share by Application (2014-2019)

Figure India Mobile Messaging Services Market Size 2014-2019 (Million US$)

Table India Key Players Mobile Messaging Services Revenue (2018-2019) (Million US$)

Table India Key Players Mobile Messaging Services Market Share (2018-2019)

Table India Mobile Messaging Services Market Size by Type (2014-2019) (Million US$)

Table India Mobile Messaging Services Market Share by Type (2014-2019)

Table India Mobile Messaging Services Market Size by Application (2014-2019) (Million US$)

Table India Mobile Messaging Services Market Share by Application (2014-2019)

Figure Central & South America Mobile Messaging Services Market Size 2014-2019 (Million US$)

Table Central & South America Key Players Mobile Messaging Services Revenue (2018-2019) (Million US$)

Table Central & South America Key Players Mobile Messaging Services Market Share (2018-2019)

Table Central & South America Mobile Messaging Services Market Size by Type (2014-2019) (Million US$)

Table Central & South America Mobile Messaging Services Market Share by Type (2014-2019)

Table Central & South America Mobile Messaging Services Market Size by Application (2014-2019) (Million US$)

Table Central & South America Mobile Messaging Services Market Share by Application (2014-2019)

Table Tencent Company Details

Table Tencent Revenue in Mobile Messaging Services Business (2014-2019) (Million US$)

Figure Tencent Revenue Growth Rate in Mobile Messaging Services Business (2014-2019)

Table Tencent Recent Development

Table Ailbaba Company Details

Table Ailbaba Revenue in Mobile Messaging Services Business (2014-2019)(Million US$)

Figure Ailbaba Revenue Growth Rate in Mobile Messaging Services Business (2014-2019)

Table Ailbaba Recent Development

Table Apple Company Details

Table Apple Revenue in Mobile Messaging Services Business (2014-2019)(Million US$)

Figure Apple Revenue Growth Rate in Mobile Messaging Services Business (2014-2019)

Table Apple Recent Development

Table Blackberry Company Details

Table Blackberry Revenue in Mobile Messaging Services Business (2014-2019)(Million US$)

Figure Blackberry Revenue Growth Rate in Mobile Messaging Services Business (2014-2019)

Table Blackberry Recent Development

Table Facebook Company Details

Table Facebook Revenue in Mobile Messaging Services Business (2014-2019)(Million US$)

Figure Facebook Revenue Growth Rate in Mobile Messaging Services Business (2014-2019)

Table Facebook Recent Development

Table Kiki Interactive Company Details

Table Kiki Interactive Revenue in Mobile Messaging Services Business (2014-2019)(Million US$)

Figure Kiki Interactive Revenue Growth Rate in Mobile Messaging Services Business (2014-2019)

Table Kiki Interactive Recent Development

Table Line Company Details

Table Line Revenue in Mobile Messaging Services Business (2014-2019)(Million US$)

Figure Line Revenue Growth Rate in Mobile Messaging Services Business (2014-2019)

Table Line Recent Development

Table WhatsApp Company Details

Table WhatsApp Revenue in Mobile Messaging Services Business (2014-2019)(Million US$)

Figure WhatsApp Revenue Growth Rate in Mobile Messaging Services Business (2014-2019)

Table WhatsApp Recent Development

Table Hike Company Details

Table Hike Revenue in Mobile Messaging Services Business (2014-2019)(Million US$)

Figure Hike Revenue Growth Rate in Mobile Messaging Services Business (2014-2019)

Table Hike Recent Development

Table Global Mobile Messaging Services Market Size by Regions (Million US$) 2019-2025

Figure Global Mobile Messaging Services Market Size Share by Regions (2019-2025)

Figure Global Mobile Messaging Services Market Size Share by Regions in 2025

Figure United States Mobile Messaging Services Market Size Forecast (2019-2025)(Million USD)

Figure Europe Mobile Messaging Services Market Size Forecast (2019-2025)(Million USD)

Figure China Mobile Messaging Services Market Size Forecast (2019-2025)(Million USD)

Figure Japan Mobile Messaging Services Market Size Forecast (2019-2025)(Million USD)

Figure Southeast Asia Mobile Messaging Services Market Size Forecast (2019-2025)(Million USD)

Figure India Mobile Messaging Services Market Size Forecast (2019-2025)(Million USD)

Figure Central & South America Mobile Messaging Services Market Size Forecast (2019-2025)(Million USD)

Table Global Mobile Messaging Services Market Size by Product (2019-2025) (Million US$)

Figure Global Mobile Messaging Services Market Size by Product (2019-2025)

Figure Global Mobile Messaging Services Market Size by Product in 2025

Table Global Mobile Messaging Services Market Size by Application (2019-2025) (Million US$)

Figure Global Mobile Messaging Services Market Size by Application (2019-2025)

Figure Global Mobile Messaging Services Market Size by Application in 2025

Table Research Programs/Design for This Report

Figure Bottom-up and Top-down Approaches for This Report

Figure Data Triangulation

Table Key Data Information from Secondary Sources

Table Key Data Information from Primary Sources

Research Methodology
The research study released with title "Global Mobile Messaging Services Market Growth and Forecast 2023-2030" involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.

Key Executives Interviewed

Global Mobile Messaging Services Market

Research Programs/Design
Historical Data (2017-2022E)
  • Industry Trends
  • Competition Analysis & Landscape
  • By Company
  • Product Launches
  • Joint Venture & Partnerships
  • Merger & Acquisitions
  • Market Segment
  • by Type
  • by Application / End Users
  • By Regions/ Geography
  • Value in Dollar Term
  • Segment Revenue for Major & Emerging Players
  • Market Share
  • % Growth Rate
  • Current Scenario Analysis
  • Sales Volume by Key Players
  • % Market Share & Position
  • % Growth Rate
Market Factor Analysis
  • Market Environment
  • Government Policy & Regulatory Factors
  • Technological Changes
  • Market Risks & Challenges
  • Market Drivers
  • Market Maturity Indicators
  • Impact of Cost Variance
  • Growth Determinants
Market Forecast (2023F-2028F)
  • Overall Size (Value & Volume*)
  • by Type
  • by Application
  • By Region / Country
  • Key Data (Value & Volume*)
  • %Market Share
  • %Growth Rate
  • CAGR (2023-2028)

Market Size Estimation

Top-down and bottom-up approaches are used to validate and estimate the global/regional market size by manufacturers, regional splits, product segments and application.

To establish Research coverage of the study with most relevant & functional players HTF MI follows industry standards such as NAICS/SIC/ICB/TRCB, furthermore the sorted list of companies is validated using Product Mapping and business activities and shortlisted by industry perspective.

HTF MI select experienced analyst and associate that are specialized in the domain for conducting research. They prepare a list of companies by region that helps to understand players penetration rate in the market. This companies are further analyses in what segment or application they serve in our market. The list of product and applications are evaluated for each companies dealing in the Global Mobile Messaging Services Market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand company’s positioning regarding market value, volume and their market share for regional as well as global. Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Online) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc from Global Mobile Messaging Services Market who then work towards appointment generation.

Primary Data Collection

The primary research is performed by taking the interviews of executives of various companies dealing in the Global Mobile Messaging Services Market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and relevant list of appointee or target primary respondents; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & In Mail, Community Forums, Open Survey, SurveyMonkey etc.

Secondary Sources

The secondary resources considered in the Global Mobile Messaging Services Market study includes company annual reports, press releases, published articles of organizations and associations, and the survey taken through different mediums such as online website and forums, survey monkey, LinkedIn, etc. In addition, the valuable strategic information obtained from industry association, paid database, and investor presentations are also good tool for information to make appropriate iterative validation are used to modify market models and cross-verify primary research and insights.

Market Breakdown and Data Triangulation

To make market engineering data complete; extensive primary research is conducted to gather information and validate the critical numbers derived to be used for calculations of market statistics; market size estimations; forecasting; breakdown; and data triangulation. Both top-down and bottom-up approaches were applied, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Furthermore qualitative and further quantitative analysis is also done for all the numbers arrived at in the market estimation process to list relevant information in the final deliverable report "Global Mobile Messaging Services Market Growth and Forecast 2023-2030" .

Market Size
  • Segmental value
  • Geographic Penetration
  • Product Adoption Rate for Different market
  • Research Journals
  • Company Websites
  • White Papers
  • Annual Reports and SEC Filings
  • Company Websites and Press Releases
  • Public and Paid Databases
  • HTF MI Data Repository
Market Position of Top Company
  • Product Financials
  • Geographic value Mix
  • Total Company value
  • Business/Segment value
Qualitative Analysis
  • Influencing Trends
  • Market Potential
  • Market Risks and Opportunities
  • Growth Drivers and Constraints
  • Geographical Footprints
  • Government Policies
  • Company Websites and Press Releases
  • Survey Reports and Paid Databases
  • Annual Reports
  • Industry Associations
  • HTF MI Database

Key Information from Primary Sources

Primary Sources Parameters Key Data
Market Segments
  • Market Forecast (Value & Volume*) by Application, Type & Region / Country
  • History and Forecast
  • Market Size (Value & Volume) by Application
  • Market Size by Regions, Status & Forecast
  • Market Share & Growth Rate by Type & Application
  • Value by Key Business Segments
  • % Growth Rate by Segments
  • Growth Rate and Market Share by Regions
  • Market Size Status & Forecast
Total Market
  • Overall Size, Status & Forecast
  • Market Size Status & Forecast
Format Properties
1-User Access The report is sent in PDF format. The report will be emailed to you. This is a single user access license, allowing one specific user to access the report.
Site User The study would be provided in PDF format. The report will be emailed to you. This is a site license, allowing 1-10 employees within your organisation to access the report.
Enterprise User The format of deliverable would be PDF and Excel. This is an enterprise or corporate license, allowing all employees within your organisation irrespective of geographic location to access the report.

Frequently Asked Questions (FAQ):

Americas is projected to be highly lucrative for the Mobile Messaging Services Market.
The Mobile Messaging Services market is expected to reach USD XX million by 2029.
The latest version of Mobile Messaging Services market study offers market size breakdown by relevant business segments, applications and geography along with qualitative insights like Patent Analysis*, Market Entropy, Key Development Activities, Market Dynamics, PEST and PORTER model etc