E-tailing Market in India 2012
Online shopping has caught the fancy of the common people in a phenomenal way in recent years. As the significant changes in modern lifestyles are leading people to become increasingly hard pressed for time, they are constantly on the lookout for quicker alternatives for practically every kind of activity and shopping online has earmarked a new trend in this time-saving effort. Indian retail has been quick to capitalize on this new concept, thereby heralding a new era of e-tailing. Although e-commerce has been prominent in the online domain for quite some time now, yet it is different from e-tailing in the sense that while the former includes sale of goods and services, the latter pertains to only goods. Despite certain prevalent inhibitions regarding the prospects of e-tailing in the country, this form of shopping has suddenly received a new lease of life and is well on its way towards further growth due to the increasing internet and credit card penetration and general tendency among consumers to explore new avenues of shopping.
The report begins with an introduction of the retail market in India primarily because e-tailing is an online variant of retailing. This is followed by the introduction of the parent industry for e-tailing which is the e-commerce sector. A brief introduction is provided on the e-commerce sector along with the market size and growth as well as market segmentation. The focus then shifts to e-tailing deliberating on the concept, followed by its evolution and a trade-off between physical retailing and e-tailing, elaborating on the advantages associated with the online variant. The report then focuses on the e-tailing market in India detailing about its market size and growth. A brief snapshot of the sector is also provided with this overview that is immediately followed by a segmentation of the e-tailing market. The section concludes with a value chain analysis of the sector. The report then proceeds to give a briefing about the e-tailing formats that are present in the sector. A section on the benefits associated with e-tailing comes next that precedes the 4P's of marketing for the sector and the key success factors. The following section speaks about the product categories that find maximum off-take in this sector.
Brief descriptions of the drivers that help the sector to prosper include increase in internet users, boost from social media, changing demographics, increase of internet-enabled computing devices, soaring real estate costs and the need to save time. A considerable proportion of the growth of the sector depends on the growth of the internet user base. As internet users increase with the passage of time, activities such as e-tailing that depend on net connectivity also derive their growth from the same. Social media has helped the sector to grow in the sense that it acts as an effective marketing vehicle and directs traffic to e-tailers' websites in addition to providing enough visibility and promotional ground for the players. A lot depends on the mindset of people who comprise the end users. As consumers evolve and become more prone to experimentation with alternate means of shopping, e-tailing as a sector continues to rise. Another factor that acts as a stimulant is the consistent rise of internet-enabled devices, namely smartphones and tablets that render both portability and mobility to consumers who can purchase goods even on the go. Further, soaring real estate costs, which makes setting up physical stores an expensive deal, also act as a growth driver. The final driver in this sector is that of the general tendency to opt for online shopping that saves time as well as bridges the distance between the consumer and the store at a click of the mouse. While these factors can be termed as growth drivers, there are certain factors that act as impediments to the sector including negative consumer perspectives related to cyber security, high cost of customer acquisition, issue of reverse logistics and lack of the ‘touch-and-feel' element.
This is followed by a section that speaks about the Government participation in the sector which caters to FDI policy and the impact of FDI on e-tailing firms.
The major trends identified in the sector include that of consolidation, private labels going the e-tailing way, cash-on-delivery as a payment option, introduction of brand stores and emergence of kids' product e-tailing.
The following section details about the mergers and acquisitions that have characterized the sector. The section ends with a Porter's Five Forces analysis of the sector.
The competition section offers a competitive landscape of the players by providing their financials and key financial ratios. It also provides basic information regarding the organizations. Key financial parameters constitute the financial performances of the players which are followed by business highlights. The section ends with traffic statistics that aim at providing brief details about ranks and audience snapshots for each e-tailing website.
The report concludes with a section on strategic recommendations which comprises an analysis of the growth strategies of the e-tailing market in India.
Companies Mentioned in the Report
Flipkart Online Services Pvt. Ltd.
Fashion and You
Jasper Infotech Pvt. Ltd.
Myntra Designs Pvt. Ltd.
Naaptol Online Shopping Pvt. Ltd.
NSI Infinium Global Pvt. Ltd.
Shop Online Trading India Pvt. Ltd.
TV 18 Home Shopping Network Ltd.
Xerion Retail Pvt. Ltd.
Slide 1: Executive Summary
Introduction
Slide 2: Retail Market - Overview, Market Size & Growth (2010-2014e), Share of retail segments (2010)
Slide 3: E-commerce - Overview
Slide 4: E-commerce - Market Overview, Market Size (2010-2015e), Segmentation (2011)
Market Overview
Slide 5: E-tailing - Introduction
Slide 6: Online Retailing - Evolution
Slide 7-8: Physical retailing v/s Online retailing
Slide 9: E-tailing - Market Size & Growth (2010-2015e), Online Shoppers (2011-2015e)
Slide 10: E-tailing Market - Snapshots
Slide 11: E-tailing - Segmentation
Slide 12: E-tailing - Value Chain Analysis
Slide 13-16: E-tailing - Formats
Slide 17-18: E-tailing - Benefits
Slide 19: E-tailing - 4 P's of Marketing
Slide 20: E-tailing - Key Success Factors
Slide 21: E-tailing - Suitable Product Categories
Drivers & Challenges
Slide 22: Summary
Slide 23-28: Drivers
Slide 29-32: Challenges
Government Regulations
Slide 33-35: Key Regulations
Trends
Slide 36: Summary
Slide 37-41: Key Trends
Mergers & Acquisitions
Slide 42: Investments
Slide 43: Mergers & Acquisitions
E-tailing Players
Slide 44: Porter's Five Forces Analysis
Slide 45: Major Private Companies - Summary
Slides 46-79: Major Private Companies
Slides 80-84: Traffic Statistics
Strategic Recommendation
Slide 85-86: Strategic Recommendations
Appendix
Slide 87: Appendix
Slide 88: Sources of Information
Introduction
1. Retail - Market Size and Growth (2010-2014e) , Segmentation (2010)
2. E-commerce Market Size and Growth (2010-2015e), Segmentation (2011)
Market Overview
3. E-tailing Market Size and Growth - India (2010-2015e), Online Shoppers (2011-2015e)
4. E-tailing Market Snapshots - E-tail Revenues (2011), Consumer Demographics (2011), VC Funding (2009-2011)
5. E-tailing Segmentation (2011)
Drivers & Challenges
6. Total Internet Subscribers - Growth in India (2011-2015e)
7. No of broadband subscribers - Size & Growth (2010-2015e)
8. Social Networking - Growth (2011-12)
9. Growth in unique visitors (Jul 11- Jul 12)
10. Internet Users - Age Wise Distribution (2011)
11. Average time spent on the Internet - Age-wise (2011)
12. Smartphone - Market Size (2010-2015e)
13. Devices using internet (2009-2012e)
14. Increase in property prices - India (2011)
15. Personal Consumption Expenditure through cards (2011)
16. Net Banking Penetration (2011)
17. Customer Acquisition (2011)
18. Repeat Business (2011)
Trends
19. Branded Products v/s Private Labels - Margins (2011)
20. Kids' e-tailing - Market Size (2010-2015e)
21. Baby Products - Purchase (2011)
E-tailing Player Profiles
22. Financial Snapshots - Major Private Companies (As available)Mergers & Acquisitions
1. Investments
2. Mergers & Acquisitions
E-tailing Player Profiles
3. Company profiles
a) Company information
b) Products and services
c) Key people
d) Key Financial Performance Indicators
e) Key Ratios
f) Business Highlights
Appendix
4. Appendix
5. Sources of Information
Research Methodology
The research study released with title "E-tailing Market in India 2012" involved the extensive usage of both primary and secondary data sources. The research process involved the study of various factors affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry, and market risks, opportunities, market barriers and challenges. The following illustrative figure shows the market research methodology applied in this report.Key Executives Interviewed
Research Programs/Design
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Market Size Estimation
Top-down and bottom-up approaches are used to validate and estimate the global/regional market size by manufacturers, regional splits, product segments and application.
To establish Research coverage of the study with most relevant & functional players HTF MI follows industry standards such as NAICS/SIC/ICB/TRCB, furthermore the sorted list of companies is validated using Product Mapping and business activities and shortlisted by industry perspective.
HTF MI select experienced analyst and associate that are specialized in the domain for conducting research. They prepare a list of companies by region that helps to understand players penetration rate in the market. This companies are further analyses in what segment or application they serve in our market. The list of product and applications are evaluated for each companies dealing in the E tailing Market in India 2012, Asia E tailing Market in India 2012, India E tailing Market in India 2012, Asia E tailing Market in India 2012. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand company’s positioning regarding market value, volume and their market share for regional as well as global. Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Online) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc from E tailing Market in India 2012, Asia E tailing Market in India 2012, India E tailing Market in India 2012, Asia E tailing Market in India 2012 who then work towards appointment generation.
Primary Data Collection
The primary research is performed by taking the interviews of executives of various companies dealing in the E tailing Market in India 2012, Asia E tailing Market in India 2012, India E tailing Market in India 2012, Asia E tailing Market in India 2012 as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and relevant list of appointee or target primary respondents; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & In Mail, Community Forums, Open Survey, SurveyMonkey etc.
Secondary Sources
The secondary resources considered in the E tailing Market in India 2012, Asia E tailing Market in India 2012, India E tailing Market in India 2012, Asia E tailing Market in India 2012 study includes company annual reports, press releases, published articles of organizations and associations, and the survey taken through different mediums such as online website and forums, survey monkey, LinkedIn, etc. In addition, the valuable strategic information obtained from industry association, paid database, and investor presentations are also good tool for information to make appropriate iterative validation are used to modify market models and cross-verify primary research and insights.
Market Breakdown and Data Triangulation
To make market engineering data complete; extensive primary research is conducted to gather information and validate the critical numbers derived to be used for calculations of market statistics; market size estimations; forecasting; breakdown; and data triangulation. Both top-down and bottom-up approaches were applied, along with several data triangulation methods, to perform market estimation and market forecasting for the overall market segments and sub-segments listed in this report. Furthermore qualitative and further quantitative analysis is also done for all the numbers arrived at in the market estimation process to list relevant information in the final deliverable report "E-tailing Market in India 2012" .
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Key Information from Primary Sources
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| 1-User Access | The report is sent in PDF format. The report will be emailed to you. | This is a single user access license, allowing one specific user to access the report. |
| Site User | The study would be provided in PDF format. The report will be emailed to you. | This is a site license, allowing 1-10 employees within your organisation to access the report. |
| Enterprise User | The format of deliverable would be PDF and Excel. | This is an enterprise or corporate license, allowing all employees within your organisation irrespective of geographic location to access the report. |
