Africa Printer Market Outlook, Trends, Analysis

Africa Printers Market Outlook 2031

• The Africa Printers Market was valued at US$ 204.1 Mn in 2020
• It is estimated to expand at a CAGR of 7.5% from 2021 to 2031
• The Africa Printers Market is expected to cross the value of US$ 235.3 Mn by the end of 2031

Analysts’ Viewpoint on Africa Printers Market Scenario

Companies in the printing industry of Africa are focusing on key revenue-generating applications of packaging, advertising, and publishing to keep economies running amid ongoing COVID-19 outbreak. New and emerging black entrepreneurs hold promising potentials to reduce unemployment rates and downsizing of printing businesses in Africa. However, there is a need for government support, as start-ups do not have the vast capital resource base to invest in heavy machinery that is all imported. Hence, start-ups in the Africa printers market should unlock potentials in the printing, signage and packaging industries to generate income sources. Moreover, the new African Continental Free Trade Area (AfCFTA) mooted by the South African Department of Trade and Industry aims to de-regulate the space of free trade in services and products among all the signatory African countries. Such trends are fueling growth of the African printing industry.

Digital Printing to Grow Rapidly in Africa Printers Market

Based on the data released by the World Bank, six of the world’s fastest growing 10 economies in 2018 were present in Africa. With such exceptional growth figures, coupled with the fact that majority of developed countries might not be focusing much on the printing business, print business participants from across the globe are eying new printers market in Africa to explore and invest in production activities. Such findings are anticipated to have significant impact on the Africa printers market.

Moreover, rapid changes in the Africa printers market are opening doors for digital printing advancements. This development over the course of time has become a mainstream process for replacing conventional analog printing in the region whilst inviting growth in the Africa printers market.

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Burgeoning Growth of Digitization Trends Benefitting Stakeholders amid COVID-19 Outbreak

Deep ties with the FESPA (Federation of European Screen Printers Associations) are emerging as a promising strategy to stay financially afloat amid the ongoing COVID-19 outbreak. Companies in the Africa printers market are taking help of government stimulus packages to ensure business continuity for mission-critical projects. They are conducting an analysis to understand their high-risk clients and customers where recovery of debt may be an issue.

The rapid growth of digitization of packaging, advertising, and publishing industries is creating long-term revenue opportunities for stakeholders in the Africa market for printers. Innovations in laser printers are providing an impetus to market growth.

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Innovations in Laser & Inkjet Printers Growing Prominent within Africa

In the past few years, the Africa printers market has witnessed massive increase in demand for color prints. This shift from black & white printing to color printing has enabled innovations in laser and inkjet printers, which has subsequently propelled growth in the Africa printers market.

There are an estimated 2,000 commercial printing companies operating in Africa, majority of which are small, medium, and micro enterprises (SMMEs). A further 1,000 companies provide pre-press services, such as layout and design, or post-press services, including binding & finishing. All these factors contribute to high growth of the printers market in Africa.

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Next-gen Print Engines Hold Potentials to Explore New Applications

International certification for printing systems is helping manufacturers to boost their credibility credentials. Globally established companies are boosting output for high-volume toner printers. These printers provide high-volume CMYK [Cyan, Magenta, Yellow, and Key (black)] cut-sheet toner presses complete with advanced automation to significantly increase production and produce unparalleled quality and consistency in prints.

Companies are announcing the launch of new print engines at popular exhibitions to gain visibility among buyers and other stakeholders in the value chain. Next-gen print engines offer users who have limited inkjet experience with the ability to fast-track digital inkjet development and integration process by allowing a speedy, cost-effective, and agile way for users to explore new potential applications.

Development of Commercial Printing Industry Contributes to Market Growth

The African Development Bank states that more than 33% of African nations have recorded a development rate of nearly 6%. This development has encouraged printer manufacturers across the globe to invest in the rising economies of Africa.

As the global market for printers approaches saturation and high volatility, African economies are predicted to offer global market players with potential growth opportunities in the upcoming years. The demand for printers is expected to increase across the region due to the growth of African economies and development of the commercial printing industry.

Africa Printers Market: Overview

• According to Transparency Market Research’s latest research report on the Africa printers market for the historical period 2017, 2018, and 2019, and the forecast period 2021–2031, dramatic rise in the commercial printing industry in African provinces has significantly attracted several local as well as international players to invest in the African printers market. This development of commercial printing in Africa is likely to drive the printers market.  
• Since the past few years, the African printers market has experienced massive increase in demand for color prints. This shift from black & white printing to color printing has facilitated the development of the laser and inkjet printers market, which subsequently has driven the printers market in Africa
• As stated by the African Development Bank, more than 33% of African nations have recorded a development rate of nearly 6%. This development has encouraged printer manufacturers across the globe to invest in the rising economies of the region. Furthermore, as the global printers market approaches saturation and high volatility, African economies are anticipated to provide global printers market players with potential growth opportunities in the future years.
• Demand for printers is expected to increase across the region due to growth in African economies and development of the commercial printing industry

Africa Printers Market Driver: Rise of Digital Products and Media, Especially in Developed Economies

• As per data released by the World Bank, six of the world’s fastest growing ten economies in 2018 were present in Africa. With such exponential growth figures, coupled with the fact that majority of developed countries might not be focusing much on the printing business, print business participants from across the globe are eying new printers markets such as Africa in order to explore and invest. This is likely to have significant impact on the printers market in Africa.
• In addition, rapid changes in the African print industry opens doors for digital printing advances and developments in the region. This development over the course of time has become a mainstream process, replacing the conventional analog printing in the region, further encouraging the growth of the printers market in Africa.

Africa Printers Market Geographic Overview: Increasing Demand from South Africa

• South Africa is expected to lead the Africa printers market and expand at a fast-paced CAGR during the forecast period followed by East Africa
• The South African printing industry is expected to perform a valuable role in the South African economy and provide employment opportunities to over 50,000 people
• There are an estimated 2,000 commercial printing companies operating in the country, majority of which are small, medium and micro enterprises (SMMEs). A further 1,000 companies provide pre-press services, such as design and layout, or post-press services, including finishing and binding. All these factors contribute to the high growth of the printers market in Africa.

Africa Printers Market: Competition Landscape

• Detailed profiles of providers of printer manufacturers in the Africa printers market have been provided in the report to evaluate their financials, key product offerings, recent developments, and strategies
• The printers market in Africa is fragmented due to the presence of several players. Competition is expected to intensify in the coming years due to rapid technology development.
• Key players operating in the Africa printers market are
  • Brother Industries, Ltd.
  • Canon, Inc.
  • Hewlett-Packard Development Co. LP
  • Samsung Electronics Co. Ltd.
  • Seiko Epson Corp, etc.

Africa Printers Market: Key Developments

• Key manufacturers in the Africa printers market such as Konika Minolta, and Xaar are focusing on product innovation and development. Companies are concentrating on expanding their reach to stay competitive in the market and to cater to a large customer base. Furthermore, many manufacturers are planning to acquire small-scale companies or work in collaboration with them to gain a competitive share in the African printers market. These are the key strategies followed by printer companies to increase their market share in terms of revenue.
  • In March 2022, Konica Minolta announced international certification for printing systems. The AccurioPress C14000/C12000 series, launched globally in 2020, represents Konica Minolta’s solutions for the high-volume toner printing segment. This series provides high-volume CMYK cut-sheet toner presses complete with advanced automation to significantly increase production and produce unparalleled quality and consistency, print after print. Konica Minolta announced that the series has been awarded FograCert Validation Printing System (VPS) certification from Fogra.
  • In March 2022, Xaar announced the launch of the new Versatex ‘out-of-the-box’ print engine and the latest Nitrox Elite GS3 printhead at the InPrint exhibition in Munich. Versatex provides users who have limited inkjet experience with the ability to fast track the digital inkjet development and integration process, allowing a speedy, cost effective, and agile way for manufacturers to explore new potential applications.

Africa Printers Market Snapshot

Africa Printers Market – Segmentation

TMR’s study on the Africa printers market includes information categorized into five sections ― product type, application, end-user, distribution channel, and country. Changing industry trends and other crucial market dynamics associated with these sections of the Africa printers market are discussed in detail.