Digital English Language Learning Market Size & Report by 2030

Digital English Language Learning Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type (Cloud and On-Premise), Business Type (B2B and B2C), End User (Non-Academic Learners and Academic Learners), and Geography (North America, Europe, Asia Pacific, Middle East & Africa, and South & Central America)

Publication Month : Feb 2024

  • Report Code : TIPRE00003296
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 261
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[Research Report] The digital English language learning market was valued at US$ 4.22 billion in 2022 and is expected to reach US$ 15.03 billion by 2030; it is estimated to record a CAGR of 17.2% from 2022 to 2030.

The digital English language learning market trends include the increasing use of virtual reality and augmented reality.

Analyst Perspective:

English is the most preferred language in terms of business perspectives across the world, and close to 30 nations have English as their primary language for communication. As a result, the language has been given importance by various industry sectors as a common language for communication. Owing to rising business expansion to different parts of the world as a result of increasing globalization, English is considered a mandatory communication language, which drives the digital English language learning market growth. Digital English language learning encompasses digital content and products that facilitate easy learning through various ICT-based interactive tools. Various interactive tools include mobile applications, e-books, audio clips, videos, games, digital software, and online tutoring.

The digital English language learning market is highly competitive and fragmented. As leading companies in this market continue to expand their addressable market by diversifying their client base, expanding their current product portfolio, and developing new applications and markets, all the key players face a growing level of competition, both from start-ups and the leading established companies in the world. Several companies in the value chain acquire or merge with other players in the market to maintain their position and provide efficient solutions to their customers.  

Digital English Language Learning Market Overview:

Digital revolution has transformed almost every aspect of society. The tremendous progress in the information and communication technology (ICT) industry has brought a paradigm shift in various business sectors, including education. Digitalization has had a far-reaching impact on the education sector, where the power of technology has been harnessed to simplify learning processes by making them interactive for students. Rise in digitalization in the educational sector drives the digital English language learning market growth as digital English language learning platforms help students enhance their English language proficiency in an innovative and interactive way.

With the rising penetration of artificial intelligence (AI) in the technological sector, the English language learning industry is expected to change significantly. The incorporation of AI in English language learning tools enables customized language learning solutions to be provided based on the data assembled from multiple sources. Many other tools are also being put into R&D and then commercial uses to make English language learning easier and more interactive, which leads to the adoption of digital English language learning platforms for learning English. Thus, the use of AI technology for learning English is likely to have a significant impact on the digital English language learning market size in the next few years.

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Digital English Language Learning Market: Strategic Insights

english-language-learning-market
Market Size Value inUS$ 4.22 billion in 2022
Market Size Value byUS$ 15.03 billion by 2030
Growth rateCAGR of 17.2% from 2022 to 2030
Forecast Period2022-2030
Base Year2022
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Digital English Language Learning Market Driver:

 

Rising Digitalization in Educational Sector Propels Digital English Language Learning Market Growth

In the 21st century, technology is taking over every industry. The educational sector in developing countries is one of the industries where digitalization is evolving rapidly. Developing countries such as China, India, and Brazil are witnessing high demand for digitalized education. Schools in China, South Korea, and Australia aim to prepare their students to be at par with the rapidly changing digitalized world. Digitalization in the educational sector is the key factor driving English language learning in non-English-speaking countries such as China, Japan, and the UAE. India is one of the top countries where digitalization in the educational sector is booming, and it is estimated to create a massive market in the coming years.

Digitalized learning involves several techniques that enhance students' ability to learn, speak, and write English and learn other subjects. A few techniques include online courses, digital textbooks, online examinations, and animation. Digitalized education has modernized the educational sector in various countries across the globe, and several other developing countries are increasingly adopting the same in order to prepare students to meet the standards of students in various Western countries. Also, various companies are launching English learning platforms. For instance,  iCourse International was officially launched by the Higher Education Press of China on April 28, 2020. English is the main language of the platform, along with other language versions. Similarly, XuetangX released the international version of the MOOCs platform in April 2020, together with the first batch of 109 online courses in English.

Increased demand for online English grammar classes among students in countries such as China, India, Brazil, and the UAE and the modern techniques adopted by schools, universities, and educational institutes facilitate the growth of the digital English language learning market.

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Digital English Language Learning Market Segment Analysis:

The digital English language learning market  is segmented on the basis of product type, business type, and end user. Based on product type, the market is segmented into cloud and on-premise. By business type, the market is segmented into B2B and B2C. Based on end user, the market is segmented into non-academic learners and academic learners.

The cloud segment held a larger digital English language learning market share in 2022 and expected to record a higher CAGR during the forecast period. Cloud-based digital English language learning refers to online courses. Owing to the increasing internet penetration worldwide, companies offering online study materials to enhance English learning capabilities are benefiting. These online platforms enable the students to learn from the courses and also facilitate the students with online examinations to evaluate themselves on the basis of their merit. E-books and online study materials are gaining huge popularity as they allow students to learn from different web content. Also, online webinars, online coaching, and online classes help students with instant hints and feedback, improving their English learning capabilities.

The significant rise in internet penetration is driving the digital English language learning market expansion for the cloud segment. Also, the use of smartphones and tablets helps students study from anywhere and improve their English speaking and writing skills.

Digital English Language Learning Market Regional Analysis:

The scope of the digital English language learning market report covers North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. In terms of revenue, Asia Pacific dominated the market share in 2022.

APAC consists of countries such as China, India, Australia, Singapore, and South Korea. These countries have enhanced education levels. They are using every possible method and model to improve English proficiency with the objective of increasing the number of English-speaking individuals. According to EF Education's First English Proficiency Test, Asia holds the second position after Europe among non-native English-speaking individuals. Countries in APAC have been investing substantially over the years in leveraging English and have lucrative opportunities for English learning.

Digital transformation is another factor that has heavily influenced the APAC educational sector in recent years. China and Australia are the most prominent countries to implement digital education in universities and schools. Digital education also provides English language learning. However, South Korea and China lead the APAC digital English language learning market share. India has implemented various initiatives to increase digital education under the "Digital India" initiative. Similarly, DIKSHA is India's digital infrastructure for providing quality e-content for school education in (UnitTests) UTs and QR-coded Energized Textbooks for all grades. Till June 2023, DIKSHA has clocked more than 5,240 million learning classes, more than 61,250 million learning minutes, and more than 22 million learning sessions. Such initiatives are helping the digital English language learning market to grow significantly in APAC.

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Key Player Analysis:

The digital English language learning market analysis is based on the annual performances of major players such as EF EDUCATION FIRST; ELSA, Corp.; Houghton Mifflin Harcourt Co; MACMILLAN; OXFORD UNIVERSITY PRESS; Pearson Plc; Sanako Corporation; Babbel GmbH; Transparent Language; Vipkid; CAMBRIDGE UNIVERSITY PRESS; Voxy; Chegg Inc; Duolingo Inc; INLINGUA INTERNATIONAL LTD.; Berlitz Corporation; and IXL Learning. Several other key market players were analyzed to get a holistic view of the market and its ecosystem.

Recent Developments:

The digital English language learning market report emphasizes the key factors bolstering the market and prominent players' developments. Market players focus on inorganic and organic strategies for their business growth. As per company press releases, below are a few recent key developments:

  • In July 2023, Berlitz turned to Microsoft, specifically to Azure AI Speech and its pronunciation assessment capabilities. With this technology, Berlitz can deliver the fastest, most effective way to learn a new language, but with the added flexibility to allow Berlits to reach more learners.
  • In March 2021, personalized learning products developer IXL Learning acquired Rosetta Stone, a technology-based language education platform.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, End User, and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions


What is the estimated market size for the global digital English language learning market in 2022?

The global digital English language learning market was estimated to be US$ 4.22 billion in 2022 and is expected to grow at a CAGR of 17.2 % % during the forecast period 2023 - 2030.

What are the driving factors impacting the global digital English language learning market?

Increasing number of candidates from Asian countries registering for competitive exams for foreign countries, rising digitalization in educational sector, and increasing gamification of language learning platforms are the major factors that propel the global digital English language learning market.

What are the future trends of the global digital English language learning market?

Increasing use of virtual reality and augmented reality which is anticipated to play a significant role in the global digital English language learning market in the coming years.

Which are the key players holding the major market share of the global digital English language learning market?

The key players holding majority shares in the global digital English language learning market are Oxford University Press, Cambridge University Press & Assessment, Houghton Mifflin Harcourt, Chegg Inc., and Cengage Learning, Inc.

What will be the market size of the global digital English language learning market by 2030?

The global digital English language learning market is expected to reach US$ 15036.40 million by 2030.

What is the incremental growth of the global digital English language learning market during the forecast period?

The incremental growth expected to be recorded for the global digital English language learning market during the forecast period is US$ 10.81 billion.

The List of Companies - Digital English Language Learning Market 

  1. EF EDUCATION FIRST      
  2. ELSA, Corp.         
  3. Houghton Mifflin Harcourt Co     
  4. MACMILLAN        
  5. McGraw-Hill Education Inc          
  6. OXFORD UNIVERSITY PRESS       
  7. Pearson Plc         
  8. ROSETTA STONE INC.     
  9. Sanako Corporation        
  10. Babbel GmbH     

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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