Massive Open Online Course (MOOC) Market

MOOC Market Outlook (2022-2032)

The MOOC market will likely gain a market value of US$ 7.55 Bn in 2022. The Market for MOOC is expected to register a CAGR of 35% by accumulating a market value of US$ 152 Bn in the forecast period 2022-2032.

Market Size Value in 2022	US$ 7.55 Bn
Project Market Forecast Value in 2032	US$ 152 Bn
Global Growth Rate (2022-2032)	35%
Market Share of North America	45%
Key Companies Profiled	Alison Coursera Inc edX Inc Federica.EU FutureLearn Instructure Intellipaat iverity Jigsaw Academy Kadenze LinkedIn Learning Miriada X NovoEd Pluralsight Simplilearn Skillshare Udacity Udemy Wiziq Xuetangx

Riding on enabling factors such as internet and smartphone penetration, a rising learner population and new course additions by MOOC providers, the global MOOC market is expected to change the face of learning, work and career.

Demand Analysis of MOOC from 2017 to 2021 Vs Market Projections for 2022 to 2032

As per Fact.MR’s report, from 2017 to 2021, the global sales of MOOC exceeded US$ 7.55 Bn by the end of 2021.

MOOC service providers are focusing on integration of universities and making them a top strategic priority for learners. This is followed by addition of new courses and degrees to the portfolio of various companies. In addition, MOOC market is riding on the wave of profitability by introducing courses of diverse domains.

Thus, due to the aforementioned reasons, the sales of MOOC are expected to exceed US$ 152 Bn by registering a CAGR of 35% through the forecast period 2022-2032.

What is Driving Market Growth of MOOCs?

Variety of Courses Bolstering Demand for MOOC Market?

MOOC enrolments have also witnessed a high growth trajectory over the past few years, and surpassed 350 million in 2018. Total enrolment to MOOC programs doubled in last four years, and Fact.MR’s conservative forecast indicates close to a billion enrolments by 2032.

In terms of subjects, technical courses reported maximum enrolment, with mathematics, data sciences and engineering topping the list.

In 2019, a total of 11,450 courses have been identified to be provided by various MOOC providers worldwide, up 22% from last year. Increase in the number of courses added to MOOC platforms has been very impressive, reporting a Y-o-Y growth of over 50% between 2014 and 2018.

A slight conservative growth was reported during the assessment period, yet market actors are confident of no significant impact on overall market performance. Moreover, the COVID-19 pandemic has played a crucial role in changing the business spectrum for MOOC market.

Different Degree Programs Providing Learning Opportunities?

Another critical aspect of the global massive open online course (MOOC) market is the kind of programs being offered by vendors. Certificate and professional programs along with degrees and master programs are two essential categories of programs offered in the existing MOOC business model.

MOOC vendors are also exploring and experimenting with programs to attract new enrolments, though a majority of new programs can broadly be incorporated in these two categories.

For MOOC vendors, both these programs are essential as there is an equal contribution from both the segments, and eventually the growth rates for both are also in sync, pushing vendors to prioritize both these programs at the same level of strategy.

Language Based Course Offering Driving Demand for MOOC Market?

A large majority of the MOOC players have similar business models that are targeting the same share of the market pie. The global market is characterized by cMOOC and xMOOC, and companies are offering solutions within these frameworks. The only advantage these companies have is the threshold of collaboration and enrollment, which too is volatile in nature.

Prime differentiating strategy adopted by MOOC providers is course differentiation and language based MOOC offering. Providers are also tying up with regional universities to improve their regional presence.

Country-wise Analysis

What are the Growth Prospects for MOOCs in Asia?

Master’s Degree Certification Courses Creating Demand

Asia Pacific is becoming the fastest growing hub for online education. Millennial and Generation Z population from India and China have shown a growing preference towards learning online. Moreover, the presence of Information technology companies in India is influencing people to learn data analytics, machine learning and coding. Owing to these, people are enrolling themselves in online courses.

Furthermore, Master’s degree certification courses have gained immense popularity in the region as most online course providers have global universities providing the best education. Thus, Asia Pacific is expected to hold more than 40% market share for MOOC courses.

Prominence of Ed-Tech Companies Bolstering Demand for MOOC Market in North America?

Most students from all over the globe have chosen universities present in the U.S. and Canada for pursuing masters in different subjects. In addition, online courses are providing internships despite of students belonging to different geographical locations.

Furthermore, online courses are also providing placements. Due to the facilities provided by online courses, the lines between online and offline learning have blurred.

Moreover, presence of prominent ed-tech companies is accelerating the growth of MOOC market in the region. Thus, North America is expected to hold more than 45% market share in the upcoming assessment period.

Category-Wise Insights

Corporates Companies Creating Lucrative Opportunities for MOOC Providers?

Increasing Demand for Management Courses Spearheading Demand

A sharp increase in management courses modelled to captivate corporate customers has also surfaced in the portfolio of key MOOC vendors, thus adding to the share of market revenue contributed by corporate customers. Technology companies are offering courses to job seeking aspirants and preparing employees for workplaces to enhance their thinking capabilities.  

Thus, among all customer types, corporates lead the bandwagon, followed by individual customers – which account for one third of market contribution. This had led to enterprise/corporate sector gaining more than 40% market share for MOOC market.

Online Teaching Paving Way for Education and Teaching Courses?

Closure of Schools and Colleges amid the Pandemic Widening Prospects

The continuously changing face of education, learning and teaching methods along with newer pedagogical approaches has upsurged the demand for education and training courses. As the online way of teaching is much different from actual class teaching, educators, professors and teachers have shown a growing inclination towards learning new methods.

Furthermore, the diversity of different subjects that includes topics from architecture to music has paved way for education and teaching courses. Thus, according to Fact.MR, education and teaching courses are expected to hold more than 45% market share for MOOC market.

Competitive Landscape

• In October 2021, Alison announced free skill training to learners for to meet US apprenticeship surge. The company is offering 25 courses that focus on providing job offers to learners.
• Miríada X, a regional MOOC provider offers more than 490 courses in Spanish & Portuguese, created by the leading universities in Spanish and Portuguese speaking countries.

Key Segments Covered in the MOOC Industry Report

• Customer Category

  • Individual MOOCs
  • Enterprise / Corporate MOOCs
  • MOOCs for Small Enterprise
  • MOOCs for Medium Sized Enterprise
  • MOOCs for Large Enterprise
  • MOOCs for Educational Institutes

• Primary Objective

  • MOOCs for Reskilling and Online Certification
  • MOOCs for Language and Casual Learning
  • MOOCs for Supplemental Education
  • MOOCs for Higher Education
  • MOOCs for Test Preparation

• Program

  • Certificate & Professional Program MOOCs
  • Degree & Master Programs MOOCs
  • Other MOOC Programs

• Course

  • Business & Management MOOCs
  • Data Science / Programming / Computer Science MOOCs
  • Science (Pure) MOOCs
  • Social Science MOOCs
  • Humanities MOOCs
  • Educational & Teaching MOOCs
  • Engineering MOOCs
  • Health & Medicine MOOCs
  • Mathematics MOOCs
  • Art & Design MOOCs
  • Other MOOCs (Law, Language Etc.)

• Model

  • xMOOC
  • cMOOC